While online stores have already learned their lesson by hiding delivery terms deep inside, food delivery services are still neglecting to provide the clearest possible information about delivery terms.
An example of clear information about delivery in”Sushiya”:
15 Navigation visualization
In the first point, I mentioned advanced filtering. This point is somewhat similar, only instead of the usual list in the form of text, you can do something more fun, decorating each ingredient with a picture. This can only be done if adding visualization does not make the navigation block heavier, but on the contrary, lighter and more understandable.
Example of navigation visualization inGeoPizza:
16 Composition in the form of infographics
I wrote about the need to visualize ingredients in point 4. Now I suggest going further and showing the product in section and describing its composition in the form of infographics. If done properly, it will look very tasty.
An example of presenting information about the composition in the form of infographicsPing-pong:
If your target audience at least pretends to watch what they eat, then nutritional information will be useful to them. A girl on a diet will see that the benin phone number data rolls are only 100 calories and will buy five servings at once
Example of nutritional information in”Tanuki”:
18 Notable loyalty program
Engaging customers in repeat purchases is very important. And loyalty programs, with points, bonuses and other perks, work to their advantage here. Be sure to implement them in practice, and, very importantly, display information about the loyalty program on the website so that everyone can read about it and want to join.
An example of the design of the section with the loyalty program in”Tanuki”:
19 Upsell in Cart
Offer the client to “add” ingredients to the data on purchase already in the basket. Display a whole list of those additives that will make the food even tastier, indicate their cost and portion size. For one order, an additional 3-6 hryvnia is imperceptible, but for you, if there are hundreds of such orders, it is a very good margin.
Example of upsell in”Japonahata”:
20 Mobile application
If there is one service that needs to get closer to mobile users, it is food delivery services. And here, an adaptive website alone will not do, you need to create a mobile application so that your customers can make an order as conveniently as possible at any time.
Encourage users to install the app and place orders through it. For example, give a discount.
An example of motivation to use a mobile application from”Tanuki”:
Speaking of mobile apps, we have developed a budget solution that will help you test the waters before committing to something big and expensive. That solution is “Food Delivery App” is a template on the basis of which you create your donald cotton information technology specialist own mobile application, in which you can:
- add/edit/delete menu (photos, names, price texts)
- manage menu sections and categories (add new ones, assign them to product items)
- the opportunity to provide additional information about your business (description of activities, contacts, etc.)
- View food delivery orders (where, to whom, when?)
By using “Food Delivery App” you get more orders from mobile users, and also save time and money on developing a separate mobile application. Try the demo version for free by downloading it from Google Play.
That’s all for today, next Thursday we’ll talk about tricks for online beauty stores.