We know that the main objective of a landing page is to capture the attention of our audience, offer them valuable content, and help them move forward on the ” buyer journey ” we have defined.
But beware! A landing page in Inbound Marketing isn’t just a digital showcase for our product.
There will be different types of content to offer depending on the exact point in the customer journey we want to impact. Content should always be informative, providing valuable content that convinces our potential customer that we are likely to be a good partner or a trustworthy brand.
Using a landing page, you can offer different types of content: ebooks, whitepapers, case studies, webinars, etc.
EXAMPLE:
Through a landing page, you can promote a webinar targeted to the audience you’re interested in. You’ll attract numerous contacts who will likely build a positive image of your brand if you make the content (in this case, the webinar) interesting.
You can send these contacts a thank-you email for attending, and you’ll also send them access to your newsletter subscription, regularly offering them quality information.
We see how through a landing page we can capture the interest of the audience that interests us most.
But it’s not always easy. Preparing a landing page that’s sufficiently attractive requires a certain methodology and planning. You can test different versions initially before settling on the final landing page to achieve a good conversion rate.
According to WordStream data , the average conversion rate (CVR) for a landing page is 2.35%, rising to 5.31% on average for the top 25.
We can work on optimizing our landing pages to improve the conversion rate, but it’s always good to look for inspiration in what we know works.
That’s why we want to highlight 5 examples of landing pages from different sectors that caught our attention:
1. Zespri
Highlights:
- The design conveys the image of vitality associated with the brand.
- The form is short and invites you to register.
- The message is direct: complete telegram data the form to “Feed your vitality . “
To improve:
- Highlight in a more visual way what we get in exchange for completing the form.
- We’re losing focus on the “Submit” form button. What are we actually sending? It would be more effective to remember what we received in return. A “Download Now” would be perfect.
2. Codecademy 5 Landing Page Examples
Highlights:
- The simplicity of the page, conveying a the crisis forc us to work on the issues sense of ease, even when the product itself is complex.
- The form only requires an email and password; you can even register through your social media accounts.
- For visitors who need more information, the landing page also offers an informative video, testimonials, and more.
To improve:
- A common practice is to create landing pages where the website menu is visible. This is not advisable as it distracts the user from whatsapp phone number the real focus, in this case, registration.
3. Slack
Highlights:
- The vibrant colors perfectly convey Slack’s brand image.
- The form is short, with only one email field, which makes the process very fast.
- The registration button clearly shows that it is a free product.