Have you noticed that technology is increasingly taking over many of our daily functions? With a smartphone in your hand, you can check the weather forecast, send text messages, pay bills, or order an Uber; GPS takes you everywhere, and you don’t need to memorize anyone’s phone number.
Communication methods have changed significantly; today we’ll talk about these well-known automations and how the corporate sector has taken advantage of this trend. Brands are closer to consumers, and contact has become more horizontal . For this reason, the use of chatbots is an opportunity to scale a conversation, ensuring a positive user experience.
Chatbot and other trends you need to keep up with
A Forrester Research study states that 84% of people use five apps per month. Therefore, consumers are more likely to interact with your brand on a platform they already use, such as a social network, for example. Because of all this, chatbots are beginning to gain ground in the market , as more brands consider investing in apps.
The Top 10 Strategic Technology Trends for 2017 list , published by Gartner, a global leader in technology research, lists organizational interfaces among the key trends. This means that the conversation between humans and machines has moved from the realm of science fiction to everyday life.
In this context, working with chatbot development can be an opportunity to expand your service portfolio and increase your revenue. Your client may not be up to date with technology trends; that’s why it’s important to explain how a chatbot works and present all the possible uses.
Learn how to plan an efficient chatbot
Chatbots simulate human-to-human communication. For this to happen, the program uses a database of information and selects the most appropriate response to interact with the user. Although developing a chatbot isn’t very complex, especially for those familiar with programming, it’s essential to plan each stage . Here on the blog, we have a post that explains the importance of planning your web project and describes a process that can be easily applied to creating a chatbot.
1. The creation of people
Building a chatbot starts with its personality. Imagine how it will converse with your audience and create a persona to represent it. Along with defining the customer, you can define how it will behave in a conversation , whether the whatsapp number list interaction will be more objective or comprehensive, what language will be used, the most common terms, and what should never be said. Define how the chatbot will react to funny, serious, or silly conversations. Will it use emojis, links, images, or GIFs? All of this is important for an efficient chatbot focused on promoting a positive user experience.
2. Content development
Content is an essential factor for a chatbot, just as it is for a website or app. But since a bot responds to the user on behalf of a brand or person, it needs to be “trained.” Content is crucial for the virtual assistant to respond correctly and strategically. If your client has a good website and maintains an updated blog, the chatbot can redirect it to relevant information that contextualizes the conversation. Therefore, create a comprehensive set of questions and answers to provide the chatbot with a wealth of information.
3. The development of the chatbot
A chatbot can be a virtual assistant that automates customer service in various segments , such as medical offices, beauty salons, travel agencies, and others. It can also curate content and offer relevant information or entertainment tips to readers. The possibilities are endless, and the programming language will depend on where the maximize conversions with landing pages chatbot will operate. This technology can be integrated into websites, social networks, and messaging applications, such as Skype, among others. Some APIs can communicate directly with these platforms; in this case, a graphical interface is required.
4. Monitoring the strategy
With the chatbot developed and the integrations in place, it’s time to monitor its performance. Monitor the tool’s performance and identify improvements, both in terms of programming and content. Suggest that your client analyze the chatbot’s quality of service to verify whether their customers are satisfied with the automated communication.
5. Optimizing results
According to the Gartner Customer 360 Summit forecast , 85% of consumer interactions will be automated by 2020. Given this information, chatbots are poised to gain increasing market share . As a web developer, you can advance to create more sophisticated tools, even with artificial intelligence capabilities.
Now you know, whenever you’re going to develop a new project, you should always keep in mind aspects such as user experience , mobile-first , and machine learning . With good planning and relevant content, you’ll have all the powder data tools to develop good work and achieve positive results.
Now that you know a little more about chatbots, how about introducing this alternative to your clients? This is an excellent opportunity to generate new business and increase your revenue.
Translation and adaptation by Maria Alejandra Valois. Original text here .