This is where the definition of “delicious text” is more appropriate than ever, and that is on websites dedicated to food. If you write a description for each item in your assortment, then let it be short, concise and very appetizing. Use words that make your mouth water. And even on pages dedicated to the cooking process, try to use less terminology and more words that are understandable to the customer’s stomach.
An example of a delicious description of the process of making burgers inCooper Burgers:
It’s better to show once than to tell a hundred times. Especially if you have nothing to be embarrassed about Install special equipment in the kitchen and broadcast the cooking process online.
Example of online broadcast on“Dodo Pizza”:
7 Online consultant
It would seem like a trivial feature, but you won’t find it on most food delivery websites.
Example of online consultation in Barbaris:
8 Discount on your first order
Motivate first-time visitors to buy with a discount. This is especially true in food, as we doubt whether we will like the dish or not.
Example of providing a discount to new visitors Mouth:
9 Instructions for eating
This thing will suit those who have a specific assortment, which the domestic consumer is not yet familiar with. Although, to create a certain bolivia phone number data cheerful atmosphere on the site, you can show in a humorous form the instructions for eating even banal dishes, even pizza. By turning on your imagination, you can come up with many new methods and share them with clients.
Example of visualization of eating instructionsMouth:
10 Thematic sets
Combine your assortment into thematic sets tied to lifestyle, mood, events and holidays. Based on the portrait of the target audience, you can data on come up with a lot of product combinations, because knowing your client, you can understand what is relevant for him and what is not.
Example of a thematic set fromMouth:
11 Minimum text in the product card
Don’t distract your potential client with lengthy product descriptions. As I wrote above, in point 5, the texts should be tasty, but there should be little of them. Don’t fill product cards with canvases, over-optimized cool words. They have no place here at all.
Example of a product card with a minimum of test in“Papa John”:
12 Non-standard basket placement
Since the delivery service is not exactly an online store, you can experiment with its placement. Of course, the place should be noticeable, but you thomas mathews business lawyer can and even should take a risk with the location. After all, the solution can be very converting! Just conduct A/B tests to confirm the most effective option.
An example of placing a non-standard basket inGeoPizza:
This is what an active basket looks like:
13 Encourage saving
Make a separate block with savings offers, and even make a special CTA button with a call to save right now. This technique will definitely increase sales, because people largely rely on the cost of the order when making a decision. Therefore, if you give the opportunity to save,
Example of a call to save.