The “Double Entendre” design technique is nothing more than a game between words and images . Find an element that relates to your brand identity and make sure it is not completely revealed at first glance . Then use it to your brand’s advantage!
Some good examples of this technique are the Amazon and LG logos . Have you not yet discovered the hidden message? Take a closer look!
Make it unique and personal
In principle, any object can be incorporated into your Logo and become t phone number library he face of your brand . However, make sure that it is consistent with your corporate identity.
Moreover, with billions of logos already in existence, it is very likely that the object chosen to represent us has already been used by another brand. Add a distinctive feature that makes it unique and unrepeatable (a bend at a vertex, a stroke, etc.).
The Apple logo , one of the most successful brands in history, is a good example of this: it added a bite to the classic apple, making it unique, unrepeatable and unforgettable for millions of people around the world.
Apple logo
6. Vectorize it
This involves using this format generated through programs such as Illustrator, CorelDraw and others, which allows the image resolution to be preserved and prevents the image from becoming pixelated when modifying its original size . This is vital so that a crawler data Logo can be used in any medium without suffering any significant distortion.
Pixelated Logo
7. Use a professional designer
Creating a logo is a tempting and seemingly simple process, for which i a person who is not motivat enough t is essential to investigate the characteristics of the brand that it must represent. Even so, there are details that only a professional eye can identify and resolve.
Keep in mind that the Logo is the first impression and the essential message that your company conveys . Therefore, there is nothing better than trusting a professional to convey that concept in a clear and original way, don’t you think.