Juan Pablo Vittori
Juan Pablo Vittori
Freelance Online Marketing Writer and Consultant. First-time father with a keen interest in music and railroads.
Wrote 30 posts
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Online marketing 2014
2014 is just around the corner! It’s time to start planning our Online Marketing strategy for the coming year . In this post we suggest you analyze the main regional trends in the sector for next year. Don’t miss it!
Taking a look at the new paradigms coming in 2014 in the online marketing sector will allow you to define the best mix for your plan and your actions. You’ve already done it this year thanks to our 2013 trends posts, haven’t you? Now take note of what’s coming!
Mobile Marketing is Booming
As Marcos Christensen pointed out in the latest edition of EMMS Argentina , mobile devices (tablets, smartphones and notebooks) will increasingly increase their penetration in Latin America , taking advantage of the vast territory that remains to be conquered in the region. Therefore, marketers must:
Refine and direct your communication efforts and offers to the various channels .
Ensure a firm presence in each of them.
Adapt your content in line with the most visual and dynamic characteristics of these devices.
As a result of the development of Mobile Marketing , these are the trends we observe in the diff crawler data erent components of our Online Marketing mix.
Mobile Apps Will Be All The Rage
Applications developed for mobile devices will continue to expand their bou sonya takes it upon herself ndaries . We are not just talking about WhatsApp or the mobile version of Twitter or Facebook. There are applications for everything we can think of and their development represents a great opportunity at the business level for:
Obtain information about our target .
Strengthen the bond between our brand and our customers.
Generate sales .