Iwe unoda kuziva nzira yekuverenga bhajeti rekushambadzira rekambani yako? Kubva kudhijitari yedu yekushambadzira agency muMadrid , tinotsanangura nhanho nhanho maitiro ekuona mari yaunofanirwa. Kushambadzira bhajeti kuisa mumazano ako ekushambadzira. Mukuwedzera, isu tichakupa muenzaniso uye muenzaniso spreadsheet kukukurudzira kuishandisa. Nyatsocherechedza uye ngatitangei!
Kushambadzira Budget Muenzaniso Kushambadzira bhajeti
Kuti tiratidze kuti bhajeti rekushambadzira rinoverengerwa sei, ngationgororei mamiriro ekufungidzira asi echokwadi. Ngatitii iwe uri mutungamiriri wekutengesa wekambani yekutanga inonzi “TecnoGadgets” , iyo inonyanya kutengesa zvinhu zvemagetsi. Chinangwa chako ndechekutanga mushandirapamwe kuitira kusimudzira mutsara mutsva wemakesi e-smartphone ane dhizaini.
Tsanangudzo yezvinangwa
Usati wagovera imwe euro kubhajeti yako, unofanirwa b2b email chinyorwa kuziva zvauri kuda kuita. Panyaya yeTecnoGadgets, chinangwa chedu ndechekuwedzera kutengesa kwemutsara mutsva wemakesi ne15% mukati mechikamu chinotevera.
Tsanangudzo yevangangove vatengi
Nyatsoongorora vateereri vako. Kwatiri, TecnoGadgets ‘vanogona vatengi vechidiki vari pakati pemakore gumi nemasere kusvika makumi matatu ekuzvarwa vari kutsvaga zvemhando yepamusoro uye akasiyana madhizaini emafoni avo. Isu tinoziva kuti vanopedza yakawanda yenguva yavo pamasocial network se Instagram uye TikTok. Uyezve, ivo vanofarira kugara vachifambidzana neazvino kushambadzira maitiro e2024.
Kusarudzwa kwemachani uye mazano
Kana wangoziva vateereri vako, yave nguva yekusarudza kuti ndedzipi nzira uye nzira dzauchashandisa kusvika kwavari. Panyaya yeTecnoGadgets, isu takazvipira kune musanganiswa weinotevera midhiya yedhijitari:
- Kushambadzira pasocial network (Social Ads)
- Content Marketing
- Email marketing.
Tichashanda nesangano
rine hunyanzvi mukugadzira zvinotungamira izvo zvichatibatsira kugadzira zvekutanga zvemukati izvo zvinotibatsira kukwezva vangangove vatengi.
Kushambadzira email kunotitendera dhatabhesi d kuchengetedza vatengi vedu varipo uye kukwezva vanyoreri vatsva. Isu tichagadzira tsamba yemwedzi nemwedzi ine nhau dzichangoburwa, zvakakosha zvinopihwa uye zvakasarudzika data pa zvemukati. Kuti tiwedzere kushanda kwemishandirapamwe yedu, isu tichaisa mari mune email yekushambadzira otomatiki chishandiso.
Ini ndinoverenga mutengo pakutenga (CPA)
Iyo CPA ndiyo mutengo weavhareji waunobhadhara kuti uwane mutengi mutsva. Kuti uzviverenge, govera mari yako yese yekutengesa nenhamba yevatengi vatsva vakawana.
Ngatitii TecnoGadgets inodyara zviuru zvishanu zvemaeuro mumushandirapamwe wayo uye inowana 250 vatengi vatsva mukati mekota. Iyo CPA ingave:
CPA = Yese yekushambadzira mari / Nhamba yevatengi vatsva
CPA = 5,000 / 250 = 20 euros pamutengi
Budget inoenderana nezvinangwa
Iye zvino zvatinoziva CPA, tinogona kuona kuti vangani vatengi vatinoda kuti tisvike chinangwa chedu che15% kuwedzera kwekutengesa.
Kana tichida kutengesa mazana mashanu emayuniti emavhavha matsva , isu tinofanirwa kuwana angangoita mazana mashanu / 0.15 = 3,333 vatengi vatsva (kutenderera 3).
Kuwedzera izvi neCPA, tinowana:
Mari inodiwa = Nhamba yevatengi vatsva × CPA
Inodiwa bhajeti = 3,333 × 20 = 66,660 euros
Tichipeta, tinomisa bhajeti re67,000 euros yemushandirapamwe.
Kugoverwa kwebhajeti
Iine bhajeti rese riri muruoko, yave nguva yekuigovera pakati peakasiyana edhijitari ekushambadzira nzira dzatakasarudza.
Panyaya yeTecnoGadgets, kugovera kungave seizvi:
- Kushambadzira pasocial network: 50% yebhajeti (33,500 euros)
- Kushambadzira kwemukati: 30% yebhajeti (20,100 euros)
- Email kushambadzira: 20% yebhajeti (13,400 euros)
Mukati mechikamu chimwe nechimwe, tinoputsa bhajeti zvakare. Semuenzaniso, mukushambadzira pasocial network:
- Instagram ads: 20,000 euros
- TikTok ads: 13,500 euros
Mukushambadzira kwemukati:
- SEO agency mubhadharo: 15,100 euros
- Graphic dhizaini: 5,000 euros
Uye mune email kushambadzira :
- Email kushambadzira chishandiso: 5,400 euros
- Dhizaini yematemplate uye matsamba enhau : 8,000 euros
Kuyera, kuongorora uye optimize
Basa haripere kana bhajeti ragoverwa. Izvo zvakakosha kuti tigare tichiyera uye kuongorora mhedzisiro yezviitwa zvedu zvekushambadzira kukwirisa ROI.
Maitiro ekuverenga bhajeti rekushambadzira nhanho nhanho
Iye zvino zvawaona muenzaniso, ngatitsanangurirei ruzivo rwekuverenga bhajeti rekushambadzira nhanho nhanho:
- Tsanangura zvinangwa zvako zvekushambadzira: Chii chaunoda kuzadzisa nemaitiro ako ekushambadzira? Wedzera kutengesa, kukwezva vatengi vatsva, kunatsiridza kuzivikanwa kwemhando? Isa zvinangwa zvakajeka uye zvinoyerwa.
- Ziva chinangwa chevateereri vako: Tsvakurudza vateereri vako zvakakwana. Ndivanaani? Chii chaunofarira? Vanopedzera kupi nguva yavo online? Kuziva nzira yekuziva munhu angangoita mutengi chinhu chakakosha pakugadzira nzira dzinoshanda. Izvo zviri nani iwe kuziva vako vangangove vatengi, iyo inonyanya kushanda nzira dzako dzekushambadzira dzichava.
- Sarudza nzira dzakakodzera uye mazano: Zvichienderana nezvinangwa zvako uye vateereri vako, sarudza kuti ndeapi chiteshi nemaitiro auchashandisa. Ita shuwa kuti unosarudza zviteshi uko vateereri vako vanopedza nguva yakawanda. Kana vateereri vako vari vadiki, ungangoda kubheja pakushambadzira kushambadzira. Kana zvakadaro, iwe unozofanirwa kuziva maitiro ekuita mushandirapamwe nevapesvedzera.
- calculate cost per acquisition (CPA): CPA ndiyo avhareji mari yaunobhadhara kuti uwane mutengi mutsva. Govanisa mari yako yese yekushambadzira nenhamba yevatengi vatsva vakawana munguva yakatarwa.
- Seta bhajeti zvichienderana nezvinangwa zvako: Nekuziva CPA yako, unogona kuverenga kuti vangani vatengi vaunoda kuti usvike kutengesa kwako kana mari yezvinangwa. Wedzera huwandu hwevatengi vaunoda kuwana neCPA uye iwe uchawana bhajeti rinodiwa.
- Govera bhajeti pakati pematanho akasiyana: nebhajeti rese, unosarudza nzira yekuigovera pakati pematanho akasiyana uye mazano awakasarudza. Ipa chikamu kune chimwe nechimwe zvichienderana nekukosha kwayo uye kushanda kwayo.
- Kuyera, kuongorora uye optimize: basa hariperi kana bhajeti ragoverwa. , ongorora akakosha metrics uye gadzirisa maitiro ako zvichienderana nedata rakawanikwa.