Kuwana kuti imarii inowana anopesvedzera kunonakidza sekunge izvo zvavanogadzira. Kuseri kwemufananidzo wese nevhidhiyo, kune zano, hunyanzvi uye chimiro chinogona kukushamisa iwe. Sesangano rinokurudzira muMadrid , tinokutora kuseri. Yakawanda sei iyo kwezviitiko kuti uratidze mitengo iyo vanofurira vari kubhadharisa izvozvi. Wagadzirira here kuziva mitengo yazvino? Ngatiendei nazvo!
Anofurira anobhadharisa marii pakushambadza?
Ngatidzikei pazviri: imarii yaunoisa muhomwe yepositi yakatsigirwa? Mhinduro ndeyokuti: zvinoenderana. Hongu, tinoziva kuti hazvisi izvo zvawaida kunzwa, asi ichokwadi. Mutengo unochajwa neanofurira pamubatanidzwa wekushambadzira unosiyana zvichienderana nezvinhu zvakati wandei : huwandu hwevateveri, chiyero chekubatanidzwa, rudzi rwemukati, nguva yemushandirapamwe kana kusaga, pakati pezvimwe.
Iye zvino, iyi ingori mitengo inoratidza
Mumwe nemumwe anopesvedzera akasiyana nyanzvi yemunhu uye indasitiri email rondedzero uye ane mareti avo zvichienderana nekukosha kwavo kwavanofungidzira, niche yavo yehunyanzvi kana kugona kwavo kutaurirana.
Pamusoro pezvo, vazhinji vanopesvedzera vanopa mapaketi ezvinyorwa zvakati wandei kana kubatirana kwenguva refu kwemutengo wakaderera pane chiitiko chenguva imwe chete.
8 zvinhu zvinokanganisa mabatiro anoita
Sezvatakakuudza, pane zvinhu zvakati wandei zvinopesvedzera mutengo wekupedzisira uyo anofurira anochaja yekudyidzana kwekushambadzira. Ngationgororei zvakanyanya kukosha:
Nhamba yevateveri
Huwandu hwevateveri ndechimwe chezvinhu data pa zvinonyanya kutarisisa pamitengo yevapesvedzera. Kuwanda kwevateveri vane mutsigiri, ndiko kuwedzera kwavo kusvika uye kugona kusvika kune vakawanda. Naizvozvo, vapesvedzera vane vateveri vakakura vanobhadharisa mari yepamusoro yekubatana kwavo
Engagement rate
Ichi chiratidzo chinoyera nhanho yekudyidzana uye kuzvipira iyo inopesvedzera inogadzira nevateereri vavo, kuburikidza maitiro ekuita bhajeti rekushambadzira redhijitari nezvavanoda, makomendi, migove uye mamwe metrics.
Vanofurira vane chiyero chepamusoro
chekubatikana vane nharaunda inotora chikamu uye yakavimbika, iyo inovimba nemazano avo uye inotevera zano ravo. Izvi zvinovaita vanyoreri vakakosha vemhando, sezvo kugona kwavo kupesvedzera kwakakura.
Content type
Kugadzira ephemeral nyaya pa Instagram hakuna kufanana nekuburitsa chinyorwa mu feed, kurekodha vhidhiyo paYouTube kana kunyora chinyorwa pane blog. Chimiro chega chega chinoda kudyara kwakasiyana kwenguva uye kushanda nesimba, kuwana maitiro akasiyana kune vateereri.
Semuenzaniso
hidhiyo inodhura kugadzira pane pikicha, asi zvakare inoburitsa akawanda maonero nekuita . Nzvimbo inotsigirwa mune zvekudya ine kuoneka uye kusingaperi pane nyaya, asi inogona zvakare kunzwisiswa seinonyanya kupindira.
Nguva yemushandirapamwe
Chiito chakananga uye chakasarudzika , senge chinyorwa kana kutaurwa, zvichave zvakachipa kupfuura mushandirapamwe wenguva refu unosanganisira zvinyorwa zvakawanda uye mafomati.
Nekudaro, kubatana kwenguva refu kune zvakwakanakira :
- Ivo vanokutendera iwe kuti ugadzire hukama hwepedyo pakati pemupesvedzera uye brand.
- Inogadzira rondedzero inowirirana uye inovimbika kune vateereri.
- Vazhinji vapesvedzera vanopa zvidzikiso uye akakosha mapaketi mumishandirapamwe refu.
Kana iwe uchida kuziva zvakawanda nezve maitiro ekuita mushandirapamwe nevapesvedzera zvinobudirira, usapotsa chinyorwa chedu chakatsaurirwa kune ichi chinyorwa.
Exclusiveness
Kana brand ichida kuti munhu anopesvedzera aishandire chete kwenguva yakati rebei uye asingadyidzane nemamwe makambani ari muchikamu chimwe chete, inofanirwa kuvabhadhara nemari nekuda kweizvi.
Exclusivity inonakidza
kune ayo mabhureki anoda kushamwaridzana zvakasimba neanofurira uye kudzivirira mufananidzo wavo kubva pakuderedzwa kana kuvhiringika neuyo wevanokwikwidza. Nekudaro, zvinosanganisirawo mari yakakura uye kubheja kune njodzi, sezvo mazai ako ese akaiswa mubhasiketi rimwe chete.
Kugona kugadzira maitiro
Vamwe vapesvedzera vane tarenda rakakosha kana zvasvika pakuseta mafambiro uye kuve wekutanga kutaura nezve dzimwe nyaya. Ndivo vanonzi “trendsetters” kana “vatangi vekutanga” , vanogara vachienderana uye vanokwanisa kugadzira hurukuro uye virality nezvinyorwa zvavo. Pakati pavo pane vamwe vevane gumi nevashanu vanonyanya kukosha muSpain , avo vakaratidza kugona kwavo kugadzira zvinhu zvitsva uye zvinobata maziso.
Kune zvikamu zvinonyanya kufarirwa uye zvinokwikwidza kupfuura mamwe, zvakaita sefashoni, runako, tekinoroji kana kufamba. Munzvimbo idzi, pane kudiwa kukuru kwekubatana kubva kumhando uye huwandu hukuru hwevapesvedzera vanovakwikwidza. Izvi zvinoreva kuti vanonyanya kupesvedzera muzvikamu izvi vanobhadharisa mitengo yakakwira, sezvo vaine sarudzo dzakawanda dzekusarudza kubva.
Kusiyana neizvi, mune dzakanyanya hunyanzvi kana kushomeka niches , vanofurira vanofanirwa kugadzirisa mitengo yavo zvakanyanya kuitira kuti vakwikwidze uye vakwezve mhando.
Platform
Haasi ese madhijitari ekushambadzira chiteshi ane zvakafanana kusvika, kubatanidzwa, mafomati kana mushandisi profiles. Mamwe mapuratifomu akaita seFacebook akanyanya kukura uye generalist , nepo mamwe achinyanya kuona uye anoshuvira (Instagram kana TikTok) .
Yakawanda sei iyo influencer inowana pa Instagram?
Instagram yave iyo nyeredzi chikuva chekushambadzira kushambadzira, saka inokodzera chikamu chayo. Kunyangwe paine akawanda maficha ekutarisisa kana uchiisa mutengo, zvinokwanisika kufungidzira mutengo weanofurira zvichienderana nehuwandu hwevateveri vavo. Mune iyo chaiyo nyaya ye Instagram, mwero wekutumira wakatenderedza €8.5 pa1,000 vateveri .