Kuwana mhedzisiro dzakasiyana zvinogoneka chete kana iwe ukashinga kuita zvinhu zvakasiyana. Kuti uve mukwikwi uye kuunza purofiti yakakura pane chimwe chinhu chinoshanda chaizvo: kuziva nzira yekuvandudza SEO yewebhusaiti yako .
SEO inorevei uye ingakubatsira sei? Ichi chinhu chakakosha kuti uve nechokwadi chekubudirira kwebhizinesi rako. Ino ndiyo nguva yakakwana yekuenda kune inotevera nhanho uye isu, SEO agency muMadrid , tiri vakakwana vanofamba navo kuti vakubatsire kuizadzisa. Kana uchida kuziva zvakawanda, ramba uchiverenga.
Chekutanga pane zvese: Chii chinonzi SEO uye chinogona kuvandudza webhusaiti yangu?
Acronym SEO (Search Engine Optimization) zvinoreva kutsvaga injini optimization . Inosanganisira maitiro ane basa. Maitiro ekuvandudza rekuvandudza kuonekwa kweimwe webhusaiti mumigumisiro yemajini makuru ekutsvaga.
Mukati mechero nzira yekushambadzira yedhijitari, SEO ndiyo imwe yeanonyanya kushanda matekiniki ekuita kuti uzivikanwe. Google’s nyika email list algorithms ine yakanyatsotsanangurwa maitiro ekusarudza kubva kumamiriyoni esarudzo kuti ndeapi mapeji ekupa muzvinyorwa zvavo.
Kuonekwa pakati pekutanga iropafadzo yaungave nayo kana ukahaya nyanzvi dzakaita sesu kuti dzitarisire kugadzirisa webhusaiti yako. Mabhenefiti makuru ekushandisa iyi seti yematekiniki ndeaya:
- Gamuchira nhamba yepamusoro yekushanyirwa .
- Wedzera kuoneka kwemhando , vanhu vazhinji vachawana mukana wekukuziva. Kuzivikanwa kwesangano kunowedzera, iwe unozogona kuwana yakanakisa kuratidzwa pamasocial network.
- Ita kutengesa nyore nyore.
- Ita shuwa kushandiswa kwewebhusaiti uye kuderedza zvakanyanya chiyero chebounce. Kuburikidza neSEO, iwe unozokwanisa data pa kupa yakanakisa mushandisi ruzivo.
- Deredza nguva yekurodha . Vashandisi vanotsvaga mhinduro dzechimbichimbi, ivo vachagara newe kana kuwana kuri kukurumidza uye kushanda.
- Kuva pakati pevokutanga kunoita kuti unzwe zvakanaka. Vashandisi veInternet vanonzwisisa zvakafanana neGoogle. Kuzvimisa yakawanda sei iyo influencer inowana muna 2024? zvakanaka kunoreva kuti unosangana nezvinodiwa nerobhoti uye zviri mukati meiyo portal ndezvemhando. Iwe unowana kuvimba uye kuvimbika kwevashandisi .
- Iva mutungamiri muchikamu chako .
- Ziva izvo vanhu vanoda uye zvavanoda . Nenzira iyi iwe unogona kushanda zvichibva pane zvavanoda uye kumisa mitsara yekuita ine chinangwa chekuvagutsa.
- Kukwezva vangangove vatengi. Kana vakafarira zvaunopa, unogona kubata pfungwa dzavo kusvika pakuvashandura kuva vatengi .
- Nekufamba kwenguva iwe uchawana kudzoka pakudyara kwako . Iwe haufanirwe kuita mubhadharo wakakura pakushambadzira.
- Yakakodzera SEO maitiro anobhadhara. Kugara uchigadzirisa zvemukati kunoita kuti urambe uri munzvimbo dzepamusoro . Iwe uchave wakanyatso indexed nemabrowser ese.
Mazano epamusoro ekuvandudza nzvimbo paGoogle
Kuvandudza nzvimbo yewebhu paGoogle zvinoenderana nezvakawanda zvinhu. Imwe yeakanyanya kukosha ine chekuita nekusarudza timu yevanokwanisa dhijitari yekushambadzira nyanzvi ine yakasimbiswa SEO ruzivo.
PaPrismalia isu tinoziva chaizvo zvekuita kuti tikubatsire kuita iyi yakakosha maitiro . Pazasi, isu tinopa akatevedzana anoshanda matipi ane hukama zvakanyanya nekukura kwebhizinesi rako.
Pa-peji SEO uye off-peji SEO mazano
Iyo inonyatso tsvaga yekumisikidza nzira inofanirwa kugadzirisa zvese zviri pa-peji SEO uye kure-peji SEO . Maitiro ese ari maviri anobatsira, anopindirana uye akakosha kuvandudza chinzvimbo muSERPs.
pane-peji SEO
Inoreva zvese zvemukati zvinhu zvatinokwanisa kubata pane yedu webhusaiti. Iwe unofanirwa kugara uchiongorora zvakajairwa zvesaiti kuti ugadzirise izvo zvinodiwa kana kuchinja kune mamwe maitiro anoshanda.
Semuenzaniso, kusarudzwa kwemazwi akakosha ndiyo hwaro hwakakosha hwepurojekiti yekumisikidza. Mune izvi, isu tinofanirwa kufunga nezve anonyanya kufarirwa mazwi, kukosha kwawo kubva pakuona kwekushambadzira kwedhijitari uye hukama hwavanahwo nezviri muwebhu.
Kune dzakawanda dzakamira nzira dzinokutendera iwe kuita sarudzo yakakodzera. Yeuka kuti kana mazwi ekutsvaga akakodzera asina kubatanidzwa, hazvizogoneki kuaona mukutsvaga injini zvinyorwa.
Kugadziriswa kwemukati kunofanirwa kuenderana nezvinodiwa zveinjini dzekutsvaga. Muchiitiko ichi, isu tichatevera nhungamiro dzakapihwa. Tichiri kugadzira iyo yakakodzera SEO webhu dhizaini isu tinofunga nezve akasiyana akasiyana, pano isu tichasimbisa iwo makuru:
- Title : Isu tinoita shuwa kuti inonakidza, inogadzira kuda kuziva uye ine hukama nebhizinesi rako. Isu tinobatanidza izwi rakakosha, rakasarudzwa kare.
- Tsanangudzo yeMeta : Bata kutarisisa kwemushandisi uye Google. Iyo algorithms inoona iyo meta tsananguro yekumisikidza. Dzinofanira kunge dzakajeka uye dzinoyevedza. Isu tinotarisira kureba, iko kushandiswa kwemazwi akakosha, zvirimo uye emoticons.
- URL : Iwo mapfupi uye akagadziridzwa kune optimization zvinodiwa. Dzinosanganisira keyword uye hyphens. Isu tinodzivisa kushandiswa kwemavara asinganzwisisike, mazwi ekubatanidza uye paramita.
- Mamiriro ezvirimo : Google marobhoti anofambidzana zvakanaka neimwe chimiro. Isu tinoronga zvirimo muH1, H2, H3 uye nerondedzero.
- ALT Tags : Isu tinovimbisa inogutsa mushandisi ruzivo. Isu tinoshandisa mifananidzo, infographics, mavhidhiyo kana chero imwe sosi. Isu tinowedzera ALT tag neavo anoenderana mazwi.
- Local SEO : Isu tinoshandisa nzira dzinokutendera iwe kuvandudza chinzvimbo cheiyo brand yako munharaunda. Vashandisi vari kutsvaga mhinduro mune imwe nzvimbo vanozokwanisa kukuwana iwe nyore.
off-peji SEO
Aya ndiwo ese aya maitiro ekutsvaga ekutsvaga atinogona kugadzira kunze . Kuwedzera masimba ewebhusaiti kunoenderana zvakanyanya nekuwana backlinks.
Kuisa zvinongedzo mune chinyorwa kazhinji kunopa mhedzisiro yakanaka. Vanobvumira muverengi kuti atungamirirwe kune webhusaiti kana imwe peji yebhurogi rako. Kushanda ne backlinks kwakanaka kwazvo kuwedzera traffic uye kunatsiridza SEO .
Pane nzira dzakasiyana dzekuwana zvinongedzo kune yako webhusaiti. Kazhinji, tinoshandisa masocial network uye zvinyorwa zvemapepanhau. Maforamu uye mamwe mablogi ane hukama nechikamu anobatsirawo zvakanyanya.
Rimwe zano rakapa mhedzisiro yakanaka ndeye muenzi blogging . Chaizvoizvo, inosanganisira kuburitsa zvine chekuita neblog pane yako, semuenzi. Iwe unogona kutora mukana weiyi nzvimbo kuwedzera backlink kune yako webhusaiti.
Iyi tsika inofarira kuchinjana kweruzivo, inowedzera kuoneka uye inobvumira kugadzirwa kwehukama hwakanaka hwehunyanzvi. Vese mabloggi vanobatsirikana, mumwe anowedzera traffic kubva kune imwe dura uye imwe yacho inotora mukana wekuburitswa kuti avandudze bhurogi rake nezvakasiyana zvemukati. Iko kukunda-kukunda. .
Zvimwe zviito zvakanaka zvatingaite ndezvi:
- Social media marketing.
- Activate link kuvaka mazano uye maitiro akanaka .
- Shandisa akasiyana ane mukurumbira zvirimo mapuratifomu kuti uwedzere kuoneka.
- Gadzira bhurogi uye gara uchiripa nemhando yemukati kukwezva vanokwanisa traffic .
- Ita mazita emhando pasina kushandisa zvinongedzo.
Dhawunirodha kumhanya optimization
Nguva dzekurodha dzakanyanya kukosha kune Google’s algorithms. Muchokwadi, unogona kurangwa kana ukasazadzisa zvakatarwa. Kune rimwe divi, kuvandudza kukurumidza kunovimbisa inogutsa mushandisi ruzivo.
Kuti tikurumidze kurodha mapeji ako isu tinotarisira kusarudza mhando yekutambira, kuderedza uremu hwemifananidzo, kuderedza huwandu hwekutsamira uye redirections. Neizvi nezvimwe zviito tinogona kukubatsira kutora zvinobvira shanduko uye kuva pakati pekutanga kutsvaga mhinduro.
Gadzira zvemhando yepamusoro
Chikuva chakanyorwa zvakanaka chine ruzivo runokwezva chinopindura kune zvinodiwa nevatengi chine mukana wakakura wekukwira kumusoro kweSERPS. Nenzira iyi, iwe unofanirwa kupa mhando, yakakodzera uye ichokwadi zvizere zvemukati .
Pfungwa ndeyokuti inopa chimwe chinhu kune mutengi wako uye kuti ruzivo rwacho runopindirana nezvinangwa zvekambani. Batanidza mienzaniso, data chaiyo, zviverengero uye zvekugadzira audiovisual zvinhu zvakaita se infographics kana mifananidzo. Iva nechokwadi chokuti kunyora kunonzwisisika .
Zvakakosha kudzivisa kudzokorora. Vaverengi vanokoshesa chokwadi uye mavambo . Iva pamberi pezvichangobva kuitika uye kana vakaverenga chimwe chinhu pawebhusaiti yako vanogona kuti: ” Izvi ndizvo zvandaida .”
Taurira vateereri zvaunoda kuburikidza nemablogiki, podcasts, mavhidhiyo, ebooks anodhaunirodha, mhenyu webinars, matsamba enhau uye zvimwe zvakawanda. Yese nzira dzekutaurirana dzinoshanda uye dzinoshanda kana dzakashandiswa nemazvo.
Mhedziso
Parizvino, kune nzira dzakawanda dzekuvandudza SEO yewebhusaiti yako. Iwe unongoda kuvimba nenyanzvi dzepamusoro. Nhau dzakanaka ndedzekuti haufanirwe kutarisa zvakare. PaPrismalia isu tinoongorora nyaya yega yega zvakadzama uye kugadzira yakasarudzika zano rinoenderana nezvido zvako.
Chido chedu chikuru ndechekuwedzera purofiti yebhizinesi rako . Isu tinoshandisa nzira itsva uye dzichangoburwa kuvandudza nzvimbo paGoogle.
Tinokupa hutungamiri hwese hwaunoda. Isu tinoshandisa akanyatsokodzera pane-peji SEO uye kunze-peji SEO mazano, kukwidziridza kumhanya kurodha uye kugadzira iyo mhando