Search Engine Land found that 78% of local mobile searches in the United States are done with the intention of finding information for a purchase in a physical store or online store. This means that appearing as a result in local searches is very important for your business.
For this reason, and being the most used search engine on the web, Google My Business (GMB) is a powerful local SEO tool to position your business. To help you achieve this, we help you understand what it is and the basics of setting it up.
What is Google My Business?
Simply put, Google My Business is a local business listing service job seekers database developed by Google. It is free to use and set up, with the only condition that your business has some personal, face-to-face interaction with your customers.
We’re sure you’ve seen this tool when you’ve done a Google search. It looks like this:
Google My Business – Ninetynine
And how does Google My Business work?
The Google My Business box is free and is like having a permanent google it increases the speed of a website classified ad that appears as a result of a Google search. It’s like just by existing in the digital world, Google gives you a space to promote your business. This way, when someone searches for it, it will appear first in the results.
You will need to provide all contact information such as address, phone number, website, opening hours, etc. You can also list the services you have, add photos of the location, products and services, or even add a FAQ section.
Why use it?
There is no doubt that Google is the most used search japan data engine. 70% of online searches are carried out there and that is why using GMB is an opportunity that you should not overlook in your digital marketing strategy. Users are increasingly buying online, therefore, any queries they need about the company or business they will carry out on the Google search engine.