This morning, in one of those typical Milanese traffic jams on the ring road, the radio gave me a unique moment: “E ti vengo a cerca” by Franco Battiato. An unrivaled song, capable of transporting you to another dimension, far from the noise and the ordinary.
While I was immersed in the beauty of his words, The Roots of Authenticity an unexpected thought burst into my mind. Perhaps a little cheeky, perhaps even blasphemous for purists: Franco Battiato had understood more than anyone else the profound meaning of branding.
Words That Reveal the Secret of Branding
There is a verse in that song that, in its simplicity, contains a universe:
“ And I come looking for you
With the excuse of having to talk to you
Because I like what you think and what you say
Because I see my roots in you “
“I see my roots in you.”
Such an intimate and powerful statement that it shakes. Who would ever be able to declare this today? And it is precisely here that I glimpsed the essence of branding : finding those “roots” that connect a brand to its audience.
Let’s think about it for a moment. Branding is not just logos, colors, or catchy slogans . It is the art of digging into one’s identity , of exposing values, visions whatsapp number database and missions that are authentic, genuine, rooted . And when these roots emerge to the surface, they find other roots ready to intertwine: those of the people who recognize themselves in what a brand represents.
Authentic Connection: An Exercise in Introspection
A successful brand does not how to use cold emails to grow your small business sell products. It communicates ideas, values, emotions. Just like Battiato, it does not seek everyone’s approval, but addresses those who, listening to it, feel they belong to that same vision of the world.
Battiato made converts simply by openly declaring his vision of the world. That’s all.
When a company manages to make its message resonate by touching the deepest chords of people, something magical happens : a connection is born. Not superficial, not dictated by price or convenience, but authentic.
Listen to the whole song And I’m coming to find you because it’s really something mystical and relaxing at the same time:
Battiato and Branding: What Happened on LinkedIn?
Riccardo Urso , reflecting on this connection, made me notice something extraordinary. Battiato, with his poetry and complexity, has led many listeners to misinterpret the meaning of his songs. It is easy to fall into this trap, reading seo ebl songs like “E ti vengo a cerca” or “La Cura” and thinking that they are songs dedicated to a loved one. But often the references were much “higher”, deeper , universal .
Isn’t it the same in branding? Sometimes a brand’s messages, like Battiato’s, speak on a level we’re not always ready to grasp. They attract us for reasons we can’t fully explain, but that touch invisible, primordial chords. This is the real pitfall: we think we’re talking to the brand, but in reality we’re reflecting on ourselves.
Franco Battiato and Easy Branding Web Marketing Nicola Onida
Franco Battiato and Branding comments LinkedIn Riccardo Urso Easy Web Marketing Nicola Onida
A teaching that comes from music
Flavia Rubino , who has some experience in branding, emphasized how Battiato’s work can also inspire the way companies approach customer experience . Care – both as a concept and as a practice – should be at the center of every interaction between brand and customer.