Technological evolution has revolutionized the way we communicate, on a global level, changing the interaction between brands and the public.
Nowadays, we are connected 24 hours a day, anywhere in the world, through any mobile device. With the internet came globalization!
Social media has become a great ally for entrepreneurs, especially small brands. When used well, in addition to attracting new customers, it generates social impact and helps position the brand, boosting its business.
If, in the past,
only successful brands were able to list of telegram users in belgium reach consumers, today this scenario is completely different. With ease, speed and, above all, low investment costs, social networks have opened the doors to small businesses and, today, success is within everyone’s reach and is measured in clicks.
Still, this world of infinite opportunities requires some reflection and care to be able to reach a successful conclusion.
5 tips to consider for good management of your social networks
1. What networks to be on?
Observe your customers and understand their habits. Learn about the existing social networks, how they work and who is on each one. Select the ones that are appropriate for your business, those that reach your target audience and that will serve your purpose in achieving your goals. Focus your efforts on these and ignore the rest… it’s a thankless task that will not bring you any return.
2. Define the strategy.
For each network, a strategy. These are different platforms, with different objectives, a specific target audience and characteristic content, adapted to the profile of the network. Therefore, each of them will require a strategy that is in harmony with this mix of properties.
Let’s look at the differences in some examples:
Facebook – is the most widely used social network; it allows you to publish texts, images, videos and links to external websites, such as the brand’s own website or blog;
Instagram – designed for more visual content, such as photographs and, more recently, videos, little text in publications and no possibility of including links;
Twitter – allows the publication of videos and images, with text limited to 140 characters. It is commonly used for short news, in a quick and objective communication format.
Pinterest – totally visual, it is a network widely used by artists, artisans and other professionals linked to visual and artistic areas, such as fashion, graphic and interior design, to publicize work and projects.
Linkedin – geared towards business communication and professional connections, it is a more formal network, designed for networking and presenting work experiences, recruitment and researching new opportunities.
3. Planning, attendance and monitoring.
Post regularly, preferably at the 7 business benefits of using online appointment scheduling same times and, if possible, on the same days. Pay attention to the results and analyze metrics such as reach, clicks per post, number of views and other indicators. The great advantage of social media is having access to all the information, which allows you to make the necessary adjustments to improve your brand’s online performance.
4. Quality of content.
Focus on quality over quantity. If you don’t have enough time or material to publish daily, publish less, but do it well. Go beyond posting about your products and services, or you risk losing followers, reducing engagement and, consequently, reducing your reach. Provide original and interesting content for your audience, combining the available resources, such as text, photography and video.
Avoid spelling mistakes and don’t neglect good visual materials, especially on social networks that are focused on this type of content, such as Instagram or Pinterest. Meet what they’re looking for and increase their engagement with the brand.
5. Know your audience and humanize them.
Create your brand personas. Knowing who you want to communicate with is essential to direct your strategy assertively and build relationships. Know who they are, where they are, and what they are looking for.
Create a close connection with your followers, whether through the language you use, the type of posts you make or by interacting directly with them. Show yourself, your team, the behind-the-scenes… humanize it!
ALWAYS respond to comments and messages as quickly as possible, without EVER taking more than 24 hours (which your audience already thinks is too long). Convey an image of interest and care for those who follow you.
That said,]
here’s an extra tip for you… get guatemala lists inspired by the good examples of your competitors! There’s no harm in being observant and it’s common practice to follow the path of successful companies. It shows recognition and admiration. But be careful: plagiarism is prohibited!
Structure your team or seek specialized expertise from an external team. There is a lot to do in this world of possibilities.
Don’t miss out! If necessary, talk to Píxel . 😉