Angie Vinueza
Angie Vinueza
Country Manager Ecuador at @FromDoppler. He likes painting with his son Benja and listening to classic rock. His favorite band is the Rolling Stones.
Wrote 5 posts
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Habits of an exemplary Email Marketer
Good habits are essential to always achieve superior results. Email Marketing is no exception! Discover the most important ones to succeed with your emails.
Having good habits requires a high level of commitment. At first glance, it often seems like too much effort. However, when you see the value and benefits that these habits can bring you, everything makes sense .
Furthermore, once you set out to follow them and do them several times, your brain internalizes them. Then, you start practicing them without thinking, until you do it automatically .
Here we tell you which habits every Email Marketer should follow to create effective Campaigns and maximize benefits in an overwhelming way.
Continue reading this post and incorporate these habits into your daily work that will boost your performance !
Habit #1: Automate as many emails as you can
Do you know the 3 main keys to achieving a truly effective campaign? Personalization, content relevance and choosing the right time to send it .
Thanks to the power of Email Automation, you can automate a series of emails so that they are sent exactly when a certain criterion you have defined is met:
A specific date: With Email Automation by Date you can schedule a series of emails to be sent on a specific day of the week, month or year. Send weekly promotions or greet your customers on their birthday!
By subscribing to your List: Subscription Email Automation will allow you to schedule a series of emails for those who register in your Database. Take the
A opportunity to give them a warm welcome!
When you make an update to your Blog or News Site: thanks to Email Automation RSS , your Subscribers will quick signs receive a Campaign with the latest published articles, according to the frequency you determine.
On the other hand, Transactional Emails are another of the most efficient ways to meet these three parameters at once and effortlessly. If you configure your emails to arrive immediately after certain actions by your Subscriber must be taken correctly s, you will surely be complying to the letter!
Do you know Doppler Relay ? It is our Transactional Email service and will undoubtedly become your ideal tool to automate processes. Request a free demo!
Habit #2: Personalize all your Campaigns
If you want to make your Subscriber feel valued and unique , it is very important to personalize your messages . It is not just about adding their name to the message, but also taking into account many other factors. You can consider geographic location, gender, age and all the data that can help you make them feel that the message was created especially for each one of them.
Of course, you don’t have to do it manually and one by one. Doppler allows you to customize your pieces by adding Custom Fields and segmenting according to behaviors in previous Campaigns , among other possibilities.
Show your Subscribers how important they are to you!
Habit #3: Test to optimize results
Who better than your Subscribers to let you know the elements that will work best in your Campaigns ?
Email marketing has the great advantage of allowing you to try out different options and choose the most efficient one. How is this achieved.