You can discover which keywords you already share with your competitors, determine their rank, and research which keywords you’re not targeting yet.
You can also:
1. Filter Keywords by Page Rank : The Keyword Opportunities tool allows you to filter keywords based on your domain, your competitor’s domain, or separate pages. Ideally, you’ll want to filter based on the keyword that your competitors rank for and you don’t. These keywords are untapped keywords.
2. Export Results : Once you have the data collected by the tool, you can export it to an Excel or CSV file. Select “Export” on the right and indicate the number of keywords you want to export and the type of file you want.
3. Use Advanced Filters : Advanced hong kong telegram data filters basically allow you to include or exclude keywords that you want or don’t want to see. This way, you can easily focus on the keywords that actually matter to your business.
You’ll want to exclude your brand name as well as other competing brands. Try to focus on the keywords you want to target, like in the example below:
In this example, we excluded all brand names (including Nike) and included the keyword “sneakers.” We can quickly see that Nike doesn’t rank very well for big keywords. This is an opportunity to review and optimize any web pages you have that might contain these keywords.
Compare your keywords with those of your competitors
with the Keyword Possibilities tool
Backlink opportunities
Semrush’s Backlink Opportunities tool allows you to compare up to 5 domain backlink profiles at once. The tool lists all domains that are currently linking to the target website, along with their authority score and monthly traffic.
To use this tool:
1. Click on the Backlink Opportunities option in the SEO Toolbox:
2. Add the domains you want to analyze:
3. Analyze the different backlink possibilities available compared to the links your competitors have:
The Backlink Opportunities tool allows you to examine the backlinks that you and your competitors already have. The example below shows that cyprien.fr (the site of the famous French YouTuber) links to adidas.fr 11 times. This could mean that cyprien.fr is open to linking to other sites.
Nike could use this to reach out to Cyprien for ri-shea schlitter violist collaboration opportunities. In a way, this is reverse engineering competitors’ backlinks to find valuable links.
The Keyword Opportunities tool also compares domain authority across identified domains. It gives a quick snapshot of the last 12 months, allowing you to see any increases or decreases in authority, a great indicator of your competitor’s SEO and digital strategy.
Discover backlink opportunities
with the Backlinks Opportunities tool
Key points to remember
There are many ways to create a competitive matrix, and a variety of tools are available to you. When developing your matrix, keep in mind the strengths and weaknesses you notice in your or your competitors’ sales and marketing strategies.
Try to fill out a competitive matrix several dating data times a year, keeping in mind any important dates or sales campaigns. Markets are constantly changing, so it’s best to always be aware of what’s happening.
We offer a range of competitive analysis tools to help you visualize your market landscape. Whatever your tool, dive in head first with curiosity and a desire to improve your business.