A representative of the press service ofe in the company’s expenses by the transition to an “aggressive growth strategy”. “Along with this. in 2024. the company acquired PR support.
and launched four federal advertising campaigns.
” said a representative of SberMobile. “The team was also updated and grew. and new goals for recruiting a subscriber base were set. The plans for phone number database 2025 include increasing the company’s presence on the market.”
LLC “New Mobile Communications” (brand “Gazprombank Mobile”. “GPB Mobile”) ended 2024 with revenue of 808 million rubles. which is 40.7% more than in 2023 (then it was 574.3 million rubles). Net loss in 2024 amounted to 252.3 million rubles. which is 34.8% less than in 2023. Then the net loss was 387 million rubles.
“The revenue growth is the result of comprehensive work to expand the product portfolio. strengthen sales channels. and increase subscriber engagement. We expanded the subscriber base through partnerships and active work in new channels: marketplaces. offline points.
As for the reduction in net loss. this is an expected result achieved thanks to effective management decisions on operating expenses and an increase in the share of high-margin products.” said a representative of the press service of GPB Mobile. He also added that the key task is to increase penetration into the bank’s client base.
A representative of the operator’s press service shared that the average
The revenue of VTB Mobile LLC in 2024 amounted to RUB 369.3 million and increased by 9.7% (in 2023 it was RUB 336.7 million). The net loss in 2024 amounted to RUB 22.5 million. although at the end of 2023. VTB Mobile recorded a profit of RUB 47.7 million. That is. in 2024 there was a drop of 147.2%.
VTB Mobile CEO Alexey Chernetsov explained the net loss by large-scale investments in development and fans data the need to go through a transformation stage.
“In 2024. VTB Mobile successfully implemented a strategic business transformation. focusing on deep integration with the VTB ecosystem. The some important metrics to track include usage company focused its efforts on four key areas of development: optimization of business processes. formation of a new team of specialists. expansion of the operator’s geographic presence and strengthening of joint products and services.” said Alexey Chernetsov. Half of VTB Mobile subscribers partic