In this sense, the aim is to make these objectives as clear as possible to facilitate understanding and ensure everyone’s engagement.
Examples of objectives include creating strategies to become an authority in the market, increasing sales, and establishing actions that ensure quality customer support. leaving no doubt as to what the focus of the work is?
However there is no point in establishing
Creating a plan if there is no way to verify whether the execution is generating the expect results, right? Therefore, to ensure that the target is achiev, key results make all the difference.
This is because key results serve as a parameter for the manager to know what is missing for the company to achieve the establish objective. To help you better understand how this concept advertising data works in practice, let’s take one of the examples mention above and explain it, now, with key results .
One of the objectives mention was: to ensure quality support for the customer. In this case, the key results will be the specific actions us to achieve this purpose. For example:
ruce the number of support requests by 50% using self-service;
Maintain the resolution rate at least
significantly ruce customer service response time, regardless of the channel us;
maintain the average customer satisfaction in the NPS above 70%.
Given this example, it is easy to see that for successful examples of geotargeting campaigns companies each establish objective it will be necessary to create secondary goals to ensure that it is achiev.
How to structure the methodology in the company?
Although the OKR methodology is marketing list quite practical Do you see how these and straightforward, it is necessary to know how to structure it in the company to ensure its efficiency.