To improve:
- We’re missing more information about the product. Slack assumes visitors are already familiar with the tool, but they could lose potential users due to a lack of information.
4. Artsy The claim is direct and
Highlights:
- The form is brief, but it still requests relevant information. Considering that registration grants access to a webinar, this makes sense. Depending on what you offer in return, you can ask for more or less information.
- The form’s title is very important. In this case, ” Access the webinar recording” details exactly what happens if you register using the form. The “Access now” button is also straightforward and invites you to continue.
To improve:
- It’s important to keep our audience in whatsapp data mind throughout the landing page design process. In this case, the target audience is art galleries. Perhaps a more contemporary design would be more impactful.
5. Hubspot + Canva The claim is direct and
Highlights:
- The positive message in the title, “how to,” clearly communicates the benefit of completing the form.
- The structure of the landing page makes it easily readable: title, subtitle, body, and form.
- The image serves as a visual representation of what the landing page offers, illustratively showing what we will get in return.
To improve:
- In this case, the information requested three creative leadership models for post-pandemic recovery seems somewhat disproportionate to the ebook that the landing page offers in exchange.
Ultimately, we see that there’s no single script for creating the perfect landing page. Its performance will depend on many factors, and you’ll likely need to modify and optimize it repeatedly.
We remind you:
- Simplify as much as possible. The landing pages that convert the best are always those that immediately reflect what we want to communicate.
- Use short forms. Remember, the more information you request, the more value you have to offer in return.
- Pay attention to design. Often, a landing page is the first impression our audience sees. It must perfectly reflect our brand image whatsapp phone number and spark enough interest to attract registrations and, ultimately, customers.
If you need more information on how to create your own landing pages, don’t miss this post: What is a Landing Page? Anatomy of a Landing Page in HubSpot.
If you need more information about your marketing strategy , don’t hesitate to contact us: Shall we talk?