Content map as the initial Before embarking on the steps to create pillar pages with appropriate topic clusters, it’s important to create a content map. Depending on the buyer persona and their lifecycle, analyze the following questions in your website’s articles:
- Which blog posts have been of most interest to your new and returning visitors?
- Which articles kept readers coming back?
- Which blogs have been perceived as useful to the industry?
Create a pillar page and topic clusters from scratch:
Let’s say you don’t have any previous content created on a specific topic and you’re starting from scratch.
1. Decide on the topics you want to position yourself on Content map as the initial
The first thing to do is have a clear idea of the main topic you want to rank for. To do this, consider what’s relevant to your business and provides value to your target audience. The goal here is to think in terms of general topics rather than specific keywords.
On the other hand, a website typically has db to data several topic clusters, but to start, it’s recommended to focus on just one; otherwise, it could confuse your audience.
2. Develop keyword research
2.1. Manually analyze the SERPs to understand searcher intent:
Once you know the topic of your pillar page, extract insights from what users are searching for through Google’s autocomplete suggestions and related searches at the bottom of the SERPs.
2.2. Develop a keyword study:
Conduct an SEO study to choose a keyword with sufficient search volume. To do this, you can use different search tools such as Google Search Console or Answer The Public. But from our experience, we can say that HubSpot’s content strategy tool radically simplifies this process by showing you the topics that really interest your potential customers.
3. Choose related keyword ideas for blog content
The idea is to not only have one main keyword do you see how these goals are clear objective for the pillar page, but also a selection of related subtopics to serve as blog content. To do this, create a keyword list.
4. Decide the subtopics of the pillar page content
Next, review the subtopics mentioned in the top ranking results. This process can be done manually (by clicking on each SERP result and noting the topics mentioned) or with a tool.
5. Plan and create content
Since your pillar page and cluster pages are whatsapp phone number keyword-driven, it’s important to address the on-page SEO requirements for each of them. Therefore, don’t forget to include keywords in the title, headings, blog post body, meta descriptions, etc.
As you can see, pillar pages and topic clusters are essential for the effectiveness of your content marketing strategy and the positioning of your website.
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