Pillar Pages and Topic Clusters Although Google’s algorithm may be constantly evolving and changing, one principle we’d stick to is that the content it ranks and rewards is aimed at people.
This fact may seem obvious, but ask yourself: What do all of us humans share and enjoy?
Ease of use, and especially when it means having the post or video we’re interested in on hand. That’s why pillar pages and topic clusters play a key role in your content marketing strategy, as they provide simplicity by delving deeper into a specific topic.
It’s important to understand that Google appreciates it when you create a more organized experience on your website, where hyperlinks make sense and tell it exactly what each piece of content is about. That’s why, in this post, we’ll explain the impact pillar pages and topic clusters have on your content strategy.
Pillar pages and topic clusters: What are they? Pillar Pages and Topic Clusters
First of all, a pillar page is a web page of at least 2,000 words that acts as a directory, grouping related content on a generic topic. In other words, it presents content spread across a wide range of subtopics (spokes) and organizes them all in a single location (hub). HubSpot defines topic clusters as:
”Groups of related web pages linked to a pillar page or main page.”
– HubSpot
Therefore, it is composed of three main elements:
- To catch page and topic clusters
- Grouped content or subtopics
- Hyperlinks
Pillar pages and topic clusters: Examples
To build a content marketing guide with a pillar page, we show you the three most common types of pillar pages.
Pillar page 10x:
The 10x content pillar page is presented as a mobile phone number data updated definitive guide. A good example is Slack ‘s pillar page , which discusses tips for remote meetings with a floating navigation bar that allows readers to quickly jump from one section to another. It’s a good way to showcase content that’s otherwise included in downloadable form.
Pillar page of resources:
The Qualtrics Employee Experience page serves as a comprehensive and exhaustive selection of various blog posts related to employee experience.
Product or service pillar page:
For companies that have multiple products and services that are initially difficult to explain, this option offers the opportunity to showcase the telephone billing system for managing call costs and duration service and its benefits in detail, as seen in this example of pay-per-click management services.
Why are pillar pages and topic clusters important?
build your reputation and authority. When you build a content ecosystem around. A particular topic, you’re perceived as an expert. Who provides a solution to a problem. And search engines recognize you as a reliable source. Your pagerank, or google’s calculation of your page’s authority, improves.
2. Improve your website’s structure. And user experience: if you have a lot of content, pillar pages. Unify similar topics and create a hierarchical map. In turn, by making your website more. Navigable for users, they’ll stay on it longer, leading to an increase. In web traffic and a decrease in bounce rates.
3. Higher ranking for competitive keywords: Due to the nature of pillar pages, you’re more likely to rank for competitive keywords with a high search whatsapp phone number volume. Keep in mind that when you perform a more general search, you want a comprehensive view of the topic, including the ability to drill down. All this is thanks to receiving a large number of reliable backlinks and the transmission of “link juice” to the pages in the group they link to.