Anyone who works with website development knows that completing a project and delivering it to the client doesn’t necessarily mean the end of the service. Website after-sales and maintenance can provide a good additional income . Therefore, in this post, we’ll share some tips on how to sell website update and maintenance services.
6 types of website maintenance
Simply ensuring a digital presence isn’t enough; you also need to differentiate yourself from others to attract the public’s attention . Therefore, keeping a website up-to-date is just as important as creating a new one. Below, we’ve prepared some types of maintenance you can offer your clients.
1) Backup
A key concern for anyone with a website is security . With this in mind, one service you can include in your after-sales service is backups . The frequency can vary depending on the size of the company or the type of business, ranging from daily, weekly, biweekly, or monthly backups. This routine is essential to ensure your client won’t lose europe cell phone number list all their website information in the event of an unforeseen event. We’ve prepared a post on online backups with some relevant arguments to defend the importance of website maintenance.
2) Source code
It’s not very common in everyday life to encounter situations where support is directly linked to source code. Therefore, it’s important to reinforce with clients that clean, error-free code reduces website maintenance costs . This is also a way to value your work and explain project costs.
3) Traffic analysis
Another requirement that can be characterized as website maintenance is website traffic analysis. This means you can evaluate the performance of each page and propose strategies to improve it . This applies to increasing online store conversions, reducing bounce rates, and even increasing unique visitor counts, for example.
4) Additional upgrade to your service package
Those who work in web development often also deal with the maintenance of static sites . These requests are characterized as additional services and range from simple content updates, such as address and phone number updates, to more comprehensive upgrades, which involve actions such as modifying the information architecture.
5) Periodic maintenance
You can also create periodic website maintenance plans. This practice is often associated with online stores, which require constant updates. The frequency can be negotiated with the client, and changes can also be outlined in a service stronger funnels that serving level agreement. It’s also important to update the client on the activities carried out , both to record what was done and to assess their situation.
6) Reconstruction
There are projects where simple maintenance doesn’t meet the client’s expectations. So, when it’s necessary to correct many errors in the source code or make significant modifications to the web project, we offer reconstruction . This service also applies to cases where a site needs to be redesigned to adapt it to mobile devices. Have you already seen our post on mobile first ?
By understanding your clients’ profiles, you can tailor your service offerings. There are several other options, such as choosing a web hosting service and SEO services for page optimization, among other things. Keep a file with the key details of the web projects you’ve worked on and maintain regular after-sales contacts. This can be by email or phone, for example. In addition to offering website maintenance, you’ll also build customer loyalty.
Good practices in delivering a web project
The delivery of a web project is a very important moment for the client, as it is when a goal is achieved. Therefore, this is the time to begin the after-sales process. Give a complete presentation of the website; explain the control powder data panel in detail and provide an instruction manual. It would be ideal if the material included screenshots, as this will help the client manage the website. Take this opportunity to discuss any adjustments that will be necessary over time and reinforce the importance of backups. The more explicit and clear you are, the more confident and satisfied the client will be with your work , increasing the chances of acquiring new services.