With the increase in internet access, which has become a routine in our daily lives, we even forget that there is a data analysis mechanism behind these databases that lead us to the information we are looking for through key words or phrases. SEO takes these data crossing mechanisms into account and, to generate the best quality connections , that is, to lead the user to the information they really need, they use the content of web pages, in their HTML structure and in their visible content.
Is optimization just code?
No! Saying that SEO is made up of only phone number database code and content is simplistic . If we think of an ideal structure for website optimization, we would have a multidisciplinary team. Let’s break it down into parts to make it clearer.
Page structure optimization
This topic refers to the technical structure that makes a difference in the relevance of your website in search engines. It covers several aspects:
- Loading: a very important factor why roleplay is a winning in appearing in people’s searches and also in abandonment rates during browsing. A website can lose traffic if it takes more than 2.5 to 3 seconds to load and the abandonment rate skyrockets after 5 seconds;
- Responsiveness: your website nees to be to different devices (mobile, tablet). This aspect to be on in web development;
All of these points are by Google to classify your page , which may even receive “punishments” for bad practices.
Optimization in content creation
This includes all the techniques that the digital marketing team needs to put into practice when creating the strategy and producing content.
- Keywords: creators need to focus bermuda businesses directory on a specific topic and ensure the term is present throughout the text.
- Blog post division techniques: to make it easier for users to read, you can divide a text with subtitles, list items, among others;
- Images: Using eye-catching images and configuring alternative texts, descriptions and captions is an important part not only of improving readability, keeping the reader’s attention, but also of being found in image searches.
Design optimization
Here are the skills generally at the work of a Web Designer , who takes care of the user’s satisfaction/experience during navigation, their route until the final conversion. As broad as the other fronts, it must take into account the way in which the content is , the insertion of attractive images , titles and calls to action – the Call to Actions ( CTA’s ). Several tools can help in this process, such as checking the heat map of clicks on the website, A/B tests, satisfaction surveys, among others. The important thing is to never discard the necessary improvements to retain your customers and that they are constant, because it is always good to remember that the world changes, people change and so do your customers.
But why do I to worry about optimizing my online store?
It’s simple! Because the higher your website’s ranking level for a given search term, the better it will be in organic search results and the more visits it will receive . In other words, optimization has an impact on sales. And, like a cascade effect, if your website is well in the search engine, it means that the code reading was made easier by the internal strategies of your HTML, boosting partnerships with paid ads. If your SEO is up to date , your customers are more likely to be, which also means an increase in sales. And if they are happy, they are more likely to come back and refer new customers to your page.