Negative keywords allow you to gambling data usa prevent your ads from appearing for irrelevant searches. Unlike traditional keywords, these are set up to block searches unrelated to your product or service, helping you focus your budget solely on quality clicks .
For example, if you have an interior design studio focused on the commercial sector, you’ll want to exclude and mark as negative keywords all those related to interior design for individuals, homes, bedrooms, etc. This improves both traffic and the performance of your campaigns.
Practical example of negative keywords
Imagine you own a business that offers digital marketing courses . Without setting up negative keywords, your ads could appear for searches like “free marketing courses” or “free tutorials,” which attract users who aren’t willing to pay.
By adding negative keywords like best cloud storage in 2024: paid and free “free” or “tutorials ,” your campaign will target users willing to invest in quality training , maximizing profitability and optimizing your advertising budget.
What are negative keywords used for in Google Ads? Optimizing the advertising budgetNegative keywords are essential to avoid wasting your budget on unqualified clicks. By filtering out irrelevant searches, your ad will only be shown to genuinely interested users. Allowing you to get more bang for your buck .
Improving campaign performance
Keywords in Google setting up negative keywords not only saves money, but also improves your CTR (click-through rate) . By showing your ads only for relevant queries, you increase your chances of receiving quality clicks , which translates to better conversions and more effective performance .
Types of negative keywords uk data in Google AdsNegative broad matchThis match type excludes any searches containing the specified keywords, regardless of the order . For example, by excluding “red shoes,” you’ll block searches like “big red shoes” or “buy red shoes online.”