What’s better than receiving an offer with your credit card to buy from a business near your home or a mortgage loan to buy a home when you’re old enough to start a family? The more knowledge you have about your potential client’s profile, the better your results will be .
You can also create your Segments based on your Campaign Reports, and you can do so based on Opens, Non-Opens, Soft and Hard Bounces . This is very useful since you can, for example, resend an email to those who did not open your email . You can also send a Campaign tailored to the interests of those who did, based on the links they clicked on.
A in both the Subject and the content of the Email
You can include the name of each of your Subscribers, the amount of m whatsapp data oney they can request for a loan, indicate the date until which they can do so, or, for example, indicate which is the nearest branch. Not bad!
Knowing which links have received the most clicks will allow you to know a little more about the interests of each of them. But, even better, you can optimize your Campaigns based on this data. Do you know how? By using Doppler’s new feature: the Links Tag . Find out how it works!
Increase the reach of your offers
If you’ve invested time and money in your Email Campaigns , the ideal thing would be for all your Subscribers to be able to access them regardless of the device they use to do so. Can you imagine your customers not being able to access your special offer because they can’t view it on their smartphone?
It is estimated that more than half of the emails received are opened from mobile devices , i.e. smartphones and tablets. To this figure we must add the increase in sales recorded from Mobile. Therefore, it is essential that your Email Marketing Campaigns are optimized for the screens of this type of device through a Responsive or Mobile Friendly piece.
How to achieve success in financial email marketing
At Doppler we work daily with companies in this sector. This has allowed us to develop deep knowledge and experience to advise them on how to integrate Email Marketing into their Online Marketing strategies. We want to share this knowledge with you! That’s why we’re giving you all these tips to help you create Email Campaigns for banks.
Send greeting campaigns to your customers on their birthday.
Personalize your pieces using the first and last name fields. You can even include other data such as the amount of money each client can access to request a loan or the address of the nearest branch to do so.
Use a Preheader to indicate the expiration dates of your promotions, anticipate the content of your Email data on or reinforce the Subject of your Campaigns.
Assign Tags to the Links in your Campaigns. This will allow you to kno links google search engine and the display w what interests your Subscribers the most and segment your mailings based on their interaction with the piece.