Use and abuse colors
As we mentioned above, branding is very important. For the cover of your highlights, it could not be different. In this function, you can use color variations that complement your visual identity and that do not clash.Have you ever heard of social proof? It is a persuasion strategy in which a brand uses a customer’s testimonial to reinforce the quality of its product or service.
Typically, such testimonials must be true and convey credibility to consumers. This is an interesting option for those who want to add more value to their highlights. Therefore, use a personalized cover that indicates that the content is truly relevant.
Establish a graphic pattern
Although simple, creating canada email list the covers for your highlights can be very strategic and delicate. When you think about the colors, the layout of the letters and the visual identity of your brand as a whole, it becomes even easier to convey your unique features and values. In addition, the action helps to highlight your products.
Remember that graphic patterns should be recurring, but may change on strategic dates such as Christmas and New Year. Many companies add pink tones to their publications during Pink October, for example.
In this content, you saw how stories can help spread your brand’s message and reinforce its image. Don’t forget to plan your actions and customize your covers to offer a differentiated and targeted experience to your customers.
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