There was a lot of work, but things develop somehow easily, not through strain. As if I got on some right wave.” When the girl realiz that she could earn money with her hobby, she monitor Novokuznetsk masters. It turn out that no one in her city twist candles – the niche was free. Over time, candle masters appear, but not all of them stay in business for long.
We can do a lot of things
We are not ready to do all of them every day and for many hours. For some, it is a cool hobby, but when you start making batches of thousands of pieces, it is a completely different labor input. Of course, the work is fun, but no one has cancell out physical fatigue. When you have huge batches, you stand over it for hours, days. will not stay in this business for long.
Margarita Borkova, founder of the workshop “Just Feel”
The candle workshop was not Margarita’s first business: she already had an online home decor store, where she sold posters, light paintings and other interior items. The girl’s husband, Roman, is also an entrepreneur: he has his own advertising fantuan phone number agency. The first sales of candles took place through social networks.
Mainly through Instagram
The girl did not manage the workshop’s profile on VK, which she now regrets. At the home workshop stage, Margarita often collaborat with other craftsmen possibility of advertising targeting to promote her profile: she made joint gift sets with soap makers and confectioners, held contests and giveaways with them. But now the owner of the workshop does not use these tools: earlier.
Instagram* algorithms work in such
A way that a larger number of subscribers l to more views. Now, a loyal audience is much more important than a view counter. At first, Margarita made almost no additional investments in the workshop – she simply bought materials with the usa data money she earn from sales.