Finally, there’s the analytics and results measurement segment , also known as metrics. This represents how results are display. In both SEO and SEM, these results are measur with metrics such as clicks, impressions, and rankings, which can be obtain with tools like Google Search Console, Analytics 4, Ahrefs, and others.
In the case of SEO, results are typically seen when there’s an increase in the site’s organic traffic and improv ranking for those organic keywords. On the SEM side, the most important things to highlight in the results are conversions and return on investment (ROI).
Case Studies: Examples of SEO and SEM in Action
It’s understandable that you may not fully understand how SEO and SEM work, so I’ll share practical examples of their use, strategy implementation, and results.
Example of a successful SEO strategy
Let’s start with SEO. Imagine you own an specific database by industry online pet accessories store . As such, your main goal is to increase online traffic (make it more visible) and attract more traffic to your site.
The strategy would be as follows:
- First, keyword research is conduct , identifying the most relevant keywords for the business, such as “cat toys” or “dog collars,” among others.
- Next, you ne to optimize your site , improving aspects such as loading spe, the structure and hierarchy of headings, meta tags, dating data and creating quality content using target keywords.
- Content creation is essential for organic site growth. It’s recommend to regularly publish articles relat to your core topic, pet care. It’s also helpful to review products and provide pet care tips.
- Building quality links is also essential; they should be from relevant, high-authority websites.
- The final step is to monitor the digital agency discover what it values and metrics return by tools such as Google Search Console or Analytics. Strategies must be adjust accordingly.
Once you have implement the SEO strategy, the results should be measur as follows:
- After 6 months of implementing your strategy, your site’s online store should have grown enough to significantly increase organic traffic.
- Traffic to the site increas enough to boost sales above average, and the ROI of the SEO strategy increas significantly.
- As a result of what has already been discuss, in addition to including quality content that captures the attention of users, the website begins to rank among the top places for several relevant keywords , increasing its visibility and authority.