We looked at the parameters that are most interesting to our users when choosing tools for communicating with a client.
What is more effective: SMS or Email newsletters?
SMS
Audience
Almost the entire whatsapp number database population uses mobile phones.
More than 50%* of Internet users check their email daily. At the same time, the audience size is growing rapidly.
Price
Expensive
Cheap
Efficiency
High delivery guarantee/reads.
Slightly lower than SMS, but growing significantly.
Text volume
Up to 160 Latin and 70 Cyrillic characters in one SMS.
Relevance of contacts
Sim cards are lost, changed, or given to third parties for use.
In most cases, only one person uses email.
Speed of information acquisition
A mobile phone is always at hand. The message is read immediately in 90% of cases.
It may take up to 2 days from the moment the email is sent until it is read. The message is read when checking mail.
Likelihood of viewing a message
Messages are successful examples of geotargeting campaigns companies rarely deleted without first being read.
The client decides whether or not to read the “Sender” and “Topics”
Registration
Only standard b2b phone list small text messages. The message usually contains text and one link, which recipients rarely click.
Limited only by your imagination. You can format the text in any way: links, images, etc.
Feedback
It is not always possible to unsubscribe or remove a number from the mailing list.
There’s always opportunity to unsubscribe, reply to the letter.
Preview
Only Alpha name or number.