Big Brain 6 Myths About Contextual Advertising

In the 35th edition of “Big Brain” we will talk about such a useful Internet marketing tool ascontextual advertising. To be more specific, about the myths that context has managed to acquire over the time that advertisers have been using it. In the video, Anton will refute six myths that sit in the heads of many clients and prevent them from getting an effect from contextual advertising.

The text version of this video is in the article”6 Myths About Contextual Advertising

In today’s issue, we will talk about a fundamentally important part of the work on optimizing the conversion of an online store, as well as without which it is impossible to clearly understand the effectiveness of promotion channels. We will consider the role of web analytics systems in the life of an online store.

Before starting any marketing activity, you cameroon phone number data must install web analytics counters on your site: these are free services from Google (Google Analytics) and Yandex (Yandex. Metrica), which allow you to see site traffic statistics, as well as the behavior patterns of potential customers on your online store, and track the number of conversions (add to cart, checkout, purchases).

For more information on web analytics for online stores, watch the video:

Step 3. Working with video usability

If in the case of a website it is important data on for us to make its pages as convenient as possible for the visitor to use, then speaking aboutusabilityvideo clip, it is important for us to ensure that viewers can conveniently watch it.

What you need to do for this:

insert a screensaver, cutscenes, and other graphics into the video in advance
add preview image to video
add annotations to the video (links to the website, related videos)

Now let’s dwell on each of the points and look at each of them in more detail.

1. Even before the video is uploaded to the channel, it is important to include graphic elements that facilitate the perception of oral content , namely: a splash screen, interruptions, visual reinforcements of what the presenter says (pictures, examples, text), as well as a final slide that engages in further interaction.

Step 2: Add keywords to meta data

Selecting a semantic core is not all. It is ri-shea schlitter violist necessary to include all the queries that we have selected in the metadata, namely: a text description of the video (which is recommended to be voluminous, at least 500 characters), write them in tags , and also include the most important query for you in the title .

In addition, YouTube has such a thing as playlists . This is something like a thematic section of your site, only in this context we have a video section. They are created both for the convenience of user navigation (when all videos on one topic are collected together) and for search engine optimization, since the robot pays attention to the name of the playlist. Therefore, I advise you to create thematic playlists within the channel, and name each of them with the inclusion of important keywords.

An example of keywords included in playlists and video titles on our channel:

For more insights into web analytics, check out our blog post”Web Lab. Experts on Web Analytics”.

The text version of this video is in the article”6 Myths About Contextual Advertising

Step 3. Working with video usability

Now let’s dwell on each of the points and look at each of them in more detail.

Step 2: Add keywords to meta data

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