Creating a sense of urgency stands out in your call-to-action buttons can yield impressive click-through rates. For example, you could use button text like:
- Sign up and get 50% off today only!
- Download Web Design Course for only $10!
- Even just adding the phrase “now” creates a sense of urgency for users:
- Register for the Ultimate PPC Webinar Now.
Always keep the CTA button visible on the screen
You always want to keep your call to action above the fold so users never miss it. Important information should always be kept above the fold. Additional supplemental information should be below the fold, where it is still accessible to customers but not distracting.
Create a sense of urgency
Sometimes you will have south africa telegram data other buttons on your site that are not calls to action. These should be less noticeable than the primary CTA button. For non-CTA buttons, try using grayscale or solid color buttons. Your primary call to action should always be the largest and brightest.
Use free content in your call to action
You may notice that many buttons stands out include the word “free,” as in “Get Your Free Ebook.” “Free” is a compelling word, and using it in the button copy emphasizes the value customers get when they click.
Design eye-catching CTA buttons
In some cases, arrows or exchange of benefits small images on the CTA button can have a positive impact on click-through rates. If you are going to use graphics, make sure that the icons are clear and don’t confuse users. For example, avoid using a download icon for a call to action for users who are registering for a webinar on your website.
Add additional text to your call to action
There are some situations japan data where you might want to add an additional line of information to your main call to action text.
This practice is common with free trial buttons. For example, a free trial button might include “Try it for 30 days, no credit card required” in smaller text below the main “Start your free trial” button text.