At the same time, do not forget about force majeure circumstances or external factors. Let us again turn to our example with the arrangement of goods on the store shelves. The hypothesis was as follows: If you reorganize the products on the store shelves and place more expensive and high-margin products at the visitor’s eye level, and cheaper (less profitable) ones on the very top or bottom shelves, then the expensive products will start to sell better.
For example, if after rearranging
The products people started buying a certain, more romania phone number library expensive product from the central shelves, this does not mean that the HADI cycles method has borne fruit. There is a possibility that this product is, for example, seasonal. And its sales would have increased sharply even without the experiment due to external factors. The assumption should be checked at least twice.
The third stage is about collecting data
The information you receive can be both qualitative and quantitative. However, it is better to use visual quantitative data. You should clearly understand how if the content is not logical and practical and to what extent a particular metric has changed. In marketing research, this is fairly simple. For example, you can track the number of views on your ad, conversions before and after the experiment, and so on. 4. I–Insights The final step is to analyze all the data and summarize the results of the experiment.
Here we get the answer to the question:
Did the hypothesis work or not. Analysts confirm or refute the buy lead hypothesis. If, based on the results of the analysis, you understand that the new method is effective, if the hypothesis works, then you can begin to implement it fully on a company-wide scale.
When the result is unsatisfactory
Further decisions are usually made based on the analysis about whether to terminate the test or to evaluate the situation and make adjustments to the hypothesis itself to consider it from a different angle. in a table format: Examples of using HADI cycles Now let’s give examples of the implementation of the standard HADI cycle. How to test a hypothesis or several hypotheses at once. Example 1 – Advertisement for a computer and technology technician Hypothesis.