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Case. Traffic growth by 1745% in 4 months of search engine promotion

We continue to share with you the experience of developing our clients’ businesses. This time we will tell you how in 4 months of work on search engine optimization of an auto-themed website, we increased its traffic by 1745% .

It is worth noting that the online store had not been promoted before. And in order to ensure the achievement of the set goals (increase in traffic, and, of course, increase in sales) , it was decided to update its design so that the landing pages were conversion-oriented. During the redesign, it was important not to lose the existing traffic and attract new customers.

To solve the tasks set, we took the following steps:

  1. Conductedwebsite usability audit, formulating clear requirements for landing page conversion optimization
  2. We created technical specifications and designed the architecture of the updated web project.
  3. We developed a new website — from design to layout and programming. We implemented a well-thought-out and convenient france telegram data product catalog and flexible filtering into the website functionality.
  4. We have compiled an expanded semantic core – more than 1000 keywords are in the works.
  5. We conducted an SEO audit of the site and implemented technical optimization of the resource:
    • optimized meta tags of site pages
    • conducted internal linking of the site pages
    • configured micro-markup on the site pages
    • configured page pagination
    • We worked on the content fans data component of the project – we wrote and posted sales texts , we actively blog, and regularly publish product reviews
    • We are building up high-quality external link mass .
    • Set up goals and e-commerce .

Traffic growth dynamics:

 

Changes in page view depth:

Increase in the key kpis to track for a newsletter number of pages viewed:

 

The results we achieved in 4 months of work:

  • Site traffic increased by 1745%
  • Pageview depth increased by 1966% 
  • The number of pages viewed per month increased by 12% 
  • Total number of phrases the site ranks for in search results: 1448
  • 58% of keywords are in the TOP-10 of Google search results
  • Conversion rate increased by 700%.
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