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Common SEO and SEM mistakes and how to avoid them

Mistakes happen in both SEO and SEM , and many of them are very common, either because there is little experience in the field or because the tasks are complex and present a certain margin of error. 

Below, I’ll present some of the most common  buy telemarketing data mistakes and their solutions , shar by several of our colleagues who specialize in Digital Marketing: 

Common SEO Mistakes

We consult our SEO experts , and they recommend that you be careful with the following: 

Don’t be misl by search volumes : In many cases, tools like SEMrush or Ahrefs can present search volumes that are different, which can lead to confusion. The truth is that these are estimates; you shouldn’t take them literally. The trend and intentionality of the keyword are even more important. 

Creating identical content on your site :

Filling your site with identical content encourages content and keyword cannibalization. You should also use the <canonical> meta tag on your main pages and other similar pages so Google’s crawlers know which pages are the most important. 

Publishing content without having to index it :

Content must be publish and review so that  programming company guide to select Google can index it more easily . It’s worth noting that, in many cases, it’s necessary to review the site’s Sitemap, review internal linking, and request indexing from Google Search Console.

  • Use large images : One of the most important factors for any website is usability. If you load it with very large images (in formats like PNG or JPG), it can slow down the website. Ideally, you should use formats like WebP o dating data r AVIF to streamline the site’s performance. 
  • Do not generate external links : It is necessary for the site and its publications to have quality organic backlinks to increase the authority of said website and allow search engines to improve its ranking. 
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