Responsive templates have been a must in 2016, but this year the trend is going even further. Now, you will also have to create all your content with this type of device in mind.
Concise texts, short Subjects, easy-to-click Calls To Action and lightweight images will be the keys to ensuring your Campaigns get the best results .
With an Open Rate that already exceeds 50% , you won’t want to stop paying attention to this very important target.
What are you waiting for to start using our Responsive HTML Templates? You can customize them to your liking in minutes with our powerful Drag & Drop Editor. Create a free account and check it out for yourself!
2017 Trends in Email Marketing
Contents that challenge
Incorporating animated GIFs and videos into your Newslett updated 2024 mobile phone number data nally becoming a surefire strategy to strengthen your connection with your audience.
Although until now there were certain technical limitations to including these types of formats in the pieces, tools such as Viwomail have completely broken down this barrier.
Do you know our new integration? Use Viwomail to insert videos into your Campaigns and have them played directly from your pieces. If you don’t know how to do it, this Tutorial will clear up all your doubts.
Storytelling is another type of content that is gaining ground in 2017. Reach your subscribers with a warm story about your brand that strengthens the bond with your contacts.
If you manage to put yourself in your Subscriber’s shoes and make them identify with your ws data emotions, you will have gained their trust !
Unstructured conversations
Gone are the days of serious, distant email formats full of formalities.
Do you know why online chats are so powerful? In addition to the may extend their stay immediacy they provide, they allow for fluid and close conversations. In addition, a conversation is initiated with a person whose name is known and who can empathize with the problem the user is having.
That’s exactly what you should achieve with the pieces you send this 2017 ! The trend is increasingly leaning towards informal conversations, which flow from the Subject to the end of the piece.
Address the Subscriber directly in
A very personal way and from the beginning of the interaction. Address him by name and tell him who you are as well. Tell him your name, your role and how you are going to help him.
Keep this style in your Transactional Emails too ! A very common custom is that these last pieces are left in the hands of the IT team. Thus, they tend to move away from the design, the communication tone and the emotions transmitted through Email Marketing Campaigns.
Wrong! These emails should also convey the brand image and try to connect with customers to strengthen the bond. So in 2017, every marketer should be on the lookout for transactional emails to boost good results. Of course, you should too!
Email Marketing Trends 2017: Start Now
2017 is shaping up to be another year of growth and consolidation for Email Marketing. The tools and features available to optimize strategies make the expected results even more encouraging than those of last year.
Of course, you must take into account all these trends to implement the Email Marketing actions that will truly lead you to success .
Do you still have any questions about the trends we’ve listed in this post? Do you want to know more about any topic related to Email Marketing? Ask us whatever you want using the hashtag #HolaDoppler on Twitter and we’ll answer it by giving you a #DopplerTip in video format. Join us!