It’s been a while since I’ve done this. I don’t want to know what some people’s first thoughts were when they read this first sentence. Well, let’s leave it there because I’m going off track. I’m obviously referring to sending a message via LinkedIn. What were you thinking?
Question Answer Photo rights by Fotolia
LinkedIn can be a good micromarketing channel because it allows you to reach a niche target audience very precisely . In my experience, it is not suitable for mass campaigns. The best results are achieved if you want to contact just one person directly. To do this, it is essential to already have a database of first-degree contacts on LinkedIn. If you are never going to do any kind of business, it is unlikely that you will need to collect them like trading cards.
I managed to get
over 3,000 in 1 year through online networking . Saying I had a goal sounds better than saying I had no idea what I was doing.Today I have a better understanding of how marketing and branding work, so everything adds up. Thanks to my LinkedIn channel, my Twitter account, my blog, collaborations with bloggers, events that I have launched in the past, I have different channels to launch a whatsapp data strong online project . In most cases, this “armada” is not necessary, but the easiest way to get from A to B is to send a message.
How NOT to contact someone on LinkedIn
I was “cleaning” my inbox when what types of websites can use accelerated mobile pages? the inspiration for this post came to me. Here you can quickly see everything you should not do to receive a response through LinkedIn: not personalizing , spreading your posts or press releases or even speaking in a different language than consumer data the recipient . A message in Catalan to someone who speaks Spanish? Come o
How to “correctly” contact a person through a message
How to contact someone to increase the chances of receiving a response
I’ll be honest with you. The results I’ve marked as optimal at first glance have so far received as much response as the others: none. I promise you that sooner or later they will. I usually have LinkedIn waiting a bit to respond. For any questions, the contact form on my blog is usually faster. But let’s get back to the point of the post:
Personalize the message :
Well, it’s not that complicated. Sure, most people want to use LinkedIn to send mass emails of 50 at a time (that’s the limit) where you reach more people but you can’t personalize the message. Wrong! You quickly realize that you and the rest of your LinkedIn contacts have received that message.
Connect with the recipient in the first sentence : I already gave you several tips on how to contact a blogger a couple of days ago. The thing is to connect on an emotional level with the person who receives the message. In one of them, it even creates the feeling that we already know each other, although I’m not sure if that’s the case. But hey, if in doubt, it’s better to respond… right?