Once your email is sent at the right time, to the right person, and with a compelling subject line, the email content needs to be compelling to create email to the reader. Here are some ways to create compelling content for Email Marketing that will help retain subscribers and increase conversion rates.
Clear email content
The email content is responsible for further clarifying the message given in the email subject line. No matter how attractive the subject line is, an email will ultimately fail if its content fails to attract subscribers.
Your email content should always be engaging, concise, and on-brand.
Your email content should convince your subscribers to follow the prompt or call to action provided in the email as soon as possible. That’s why you should put the most important information first and go into more detail later.
Email content should be concise and easy to read
Here are some methods:
- Start your email with an attractive offer
- Write short paragraphs, using white space to make your content more engaging.
- Use clear line spacing, headings, and content hierarchy
- Use formatting options like bolded phrases or colored text to draw customers’ attention to key keywords.
- Combine engaging images
Note: Images can be a great spain telegram data way to get your message across. But they can also increase email load times and cause formatting issues on mobile devices. So only use images when absolutely necessary.
In that case, use small image files. Many email marketing service providers recommend images no larger than 1MB. This ensures that the email loads quickly while still allowing customers to view the images.
Optimize email display on mobile devices
According to statistics, the number of email opens on mobile devices accounts for about 60% of all opens and that rate is increasing. It shows that people often have the habit of browsing news and buying products on their phones.
Fortunately, almost every email marketing platform designs emails to automatically optimize for mobile devices.
Use effective calls to action (CTAs)
A call to action (CTA) is the increase profits and conversion rates next step you want your reader to take after reading your email. The CTA represents the exact motivational goal of each email marketing campaign. It’s what your email is trying to get your subscribers to do, whether it’s buying a specific item.
Here’s how to create a CTA for email:
Use action-oriented words that japan data create urgency: To get customers to act now, create a sense of urgency. That means emphasizing the “limited time” of a particular sale, the “limited quantity” of an item, and phrases like “Buy now” or “Get started today.”
Use a prominent CTA button image: Your CTA button needs to stand out from the rest of your email content. Using a button image (instead of a text link) and bright, contrasting colors can help it stand out. You should also place your CTA button in a location with plenty of white space, and preferably not at the end of the email.