Love the text! Because it often seems like online stores hate text more than abandoned carts, so dismissively placing it in the most inconspicuous parts of the site.
What if you put even more emphasis on the text than on the photo? Crazy, you might think. But why not, if you have a miracle designer and a professional copywriter at your disposal.
This is what a product page looks like with an emphasis on the text part in Leximiller:
6 Good copywriting
And continuing the topic of texts, high-quality copywriting can really be singled out as a feature, because, as the analysis of most domestic online stores, and not only clothes, has shown, it is neglected. Texts are still written for robots, and a normal person will fall asleep at best when reading them. Add emotion, originality and character to your texts. The results will not be long in coming.
An example of quality copywriting in the Fusion online store:
7 Feedback form you want to fill out
Collecting customer reviews is a headache for every online store. But what if you make a form that is impossible not to fill out, it is so usable and pleasant?
This is what the feedback form looks like inModcloth:
8 Detailed reviews
When it comes to clothing, customer satisfaction is often determined not by quality, but by how the product fits the body. For two women of different sizes, the same dress may seem either perfect or ugly and baggy.
Therefore, let the reviews be detailed bosnia and herzegovina phone number data with the buyer’s parameters, so that the potential client pays attention to the coincidence of the author’s sizes with his own, and decides whether the product will suit him or not. And also, such detailing well compensates for the lack of the possibility of trying on.
Example of detailed reviews inModcloth:
9 Centering the photo
The usual way of placing content on an online store product page is a photo on the left, text on the right. But what if you place text information on the sides and a photo in the center?
Example of placing a photo in the centerShopbop:
10 Big Background Video
Large background images look great, and video is simply gorgeous. It not only adds dynamics to the site, but also allows you to better data on emphasize the character of your brand. And do not think that video can be used only if you are an online store of luxury class. Even for the mass market, video can be a great tool for converting visitors into customers.
Emotional background video on the site Buddhatobuddha:
11 Horizontal navigation
If you are planning a global redesign, try placing content blocks horizontally rather than vertically. Such non-standard navigation will definitely appeal to an audience that values everything original. If this type of client is yours, then go for it.
Horizontal navigation on the siteKipling:
12 Product card directly in the catalog
Give the opportunity to get acquainted with the details of the product from the catalog without going to a separate page. This can be achieved by using sliding blocks, and activating the product card with brief information about it, and even the “Add to cart” button.
This card appears when you click on a product in the catalog:
13 Non-standard subscription form
Usually online stores offer to subscribe to nick connor director, finance promotions and news either somewhere on the side, or in the footer, or when placing an order, or using a pop-up. As a rule, these are either very unnoticeable elements, or, on the contrary, too intrusive. I suggest finding a happy medium and making the elements with a subscription more noticeable, stylized, and attractive.
An example of a stylish subscription form in an online storeBreezy excursion.