Since the visitor showed interest in pricing, there is no need to contact technical support. It is important to convey the right message to the visitor at the right time. High frequency – A website that displays pop-ups very frequently (e.g., every 5 minutes) is bound to annoy its visitors. Why do popups significantly increase conversions? Two Case Studies Before we get into the main reasons why popups can significantly increase conversions, let’s look at two different examples of website owners who have used popups successfully: Nikki McGonigal is a crafter and blogger who runs an online
Nikki’s second goal for the site was to grow her email list.
Nikki’s site had a sidebar that invited people to sign up for her newsletter. This framework resulted in an average conversion rate of 0.4%. Nikki decided to implement a popup called LightBox on fax lists her site that did the same thing and encouraged people to sign up for the newsletter. The popup resulted in a 5.5% conversion rate! That’s a 1,375% increase with the popup compared to the sidebar (Nikki actually attracted thousands we will use a hosting plan that runs of additional users who signed up for her newsletter).
Darren Rowse is a professional photographer who runs a photography blog.
Darren gained 40 new subscribers to his daily newsletter. He wasn’t complaining about the number of subscribers, but was looking for ways to grow his email list. Darren, an online marketing enthusiast, decided to implement a pop-up on his website (using a fairly basic design…). Thanks to the pop-up providing visitors with regular updates about data on blog posts, Darren was able to increase the number of newsletter subscribers to 350 per day, an increase of 875%! Image credit: digital-photography-school.com When we analyzed the huge success of our pop-ups, we found that each time a pop-up was