, increase ads click-through rate, and effectively increase advertising conversion rate. In this article, we will sort out some of the important copywriting techniques for Facebook Ads to effectively increase the conversion rate of ads! Tip Number 1: Comply with mobile phone reading habits. Compared with computers, modern people are more accustomed to using smartphones to surf the Internet, whether it is to browse Facebook, read news, or buy things online, most of them use mobile web pages or apps. Therefore, when writing ad copywriting, the appearance presented must conform to the reading habits of smartphone users.
Tip Number 2:
Write a copy for different target audiences. A product must have a core target customer group and some peripheral target customer groups. These target customer groups have different behavior patterns. If you can write different copywriting for each customer group and behavior pattern, you will be able to accurately convey the benefits vietnam email list that the product can bring to consumers. Tip Number 3: Lock users’ communication points and emotional needs. People’s buying behavior is usually based on needs and wants. If at the beginning of the copywriting, you can directly lock the user’s emotions to write, it will make consumers begin to realize that they have this need, and then they will buy your products.
Tip Number 4:
Direct match of information. Most of the products, after the consumer purchases, can bring some benefits to the consumer’s life. However, these benefits need to be communicated to consumers in a more direct way, especially when placing digital advertisements, more direct messages need to be delivered. Tip Number 5: Violent promotional mes
sages. This kind of copywriting content, although seemingly clichéd, is very effective. After all, brand promotion is definitely a big help for people to make consumption by hand. However, this method is not universal throughout the year.
It is recommended to use such copywriting
during the schedule of large-scale promotional events such as Christmas Sale, Mother’s Day or Independence Day. Tip 6: Use user word-of-mouth wisely. For newly created e-commerce brands, consumer evaluation is often one of the keys to the it takes about a minute purchase of new customers. If you can make good use of CRM activities, such as experience survey of old customers, write word-of-mouth and give gifts, or increase the interaction with old customers in the community, get the evaluation of existing customers, and then use customers Experiences and comments, excerpts as part of the copywriting, increase new customers’ confidence in the brand.
Tip 7: Give consumers room for imagination
. Sometimes a new product does not function like common supplies such as air conditioners and mobile phones. Everyone knows where and how to use it at a glance. So you might as well help consumers think about these usage scenarios in the advertising copy so that consumers feel like it feels great to use this way and I want to use it like this, and if the usage scenarios are stacked first, Naturally there is the feeling of I can definitely use this thing, and directly contribute to the product’s practicability.
Tip Number 8: Present what you
want to say in a statutory manner. Sometimes e-commerce brand owners want to use advertising to tell consumers about the R&D process, brand story, and founding life because the product is the result of a lifetime’s hard work. However, consid crawler data ering the behavior patterns of modern people, they usually don’t stay in advertising posts for too long. On the contrary, posts that are too long can hardly attract the attention of consumers. At this time, it must be concise and concise,