Progress of work
At the initial stage, we focused on the following tasks:
- Conducting an audit. Analyzed the technical side of the site, identified errors that required urgent correction. Made all the necessary edits in the bundleSEO specialist+ developer.
- Work on the semantic core. First, we collected semantics for the main categories of the site, compiled technical assignments for belgium telegram data writing texts for copywriters, checked and posted them.
- External optimizationWe started working on it in September 2022, gradually increasing the number of donor sites, which we selected according to pre-formulated parameters.
Just a few months after the implementation of technical changes, the first results became visible – the site demonstrated an increase in positions for general queries, but practically without target keywords. The graph below shows the indicators for winter 2022.
The next changes in the results became noticeable in the spring of 2023. The site’s positions in the search results increased for key queries, traffic increased significantly, but even these indicators were still not enough to talk about a large increase in the interested audience or conversions.
The next big step in the development of the resource came in the fall of 2023 – we recorded growth in queries and traffic. Two key factors played a role here:
- full-fledged competent website optimization, including correction of technical errors and filling with content;
- Helpful Content Update is an update from fans data Google aimed at combating low-quality content written primarily for search engines rather than for users.
Considering that the project grew during the update, the preliminary work on the content was correct. However, during the update period, the number of not only the target audience, but also the non-target audience increased.
The resource’s steady growth was noticeable until the beginning of 2024, after which it sank a little in non-targeted queries. In addition, in 2024 there was another update from Google, which led to some difficulties. Our team coped with them by analyzing the new requirements of the search engine and making changes to the site in accordance with them.
Results
Despite the large volume of the resource, high competition and additional search engine updates, we managed to achieve good results during the work on the project. The graph can be seen in the screenshot below, for visualization we took the indicators for the last six months and compared them with the previous similar period.
Organic transaction metrics for the last 5 months compared to the previous period are as follows:
Conclusions
Even with serious fluctuations during various how to create a newsletter that works? 8 steps to success search algorithm updates, the site shows stable growth and productivity. This is achieved by systematic work on the project, constant search for new growth points and analysis of indicators.
We also have othersSEO casesdifferent topics – check them out to better understand how our team works. And if you are ready to develop your project with us, call or leave an online application for consultations.