Facebook with more than 2 billion users has become a potential marketing channel for any brand or product. So where to start running guide for beginners a Facebook advertising campaign and how to run Facebook ads are questions that many people are interested in.
Giai Dieu Web Design will introduce a series of articles on how to run simple Facebook ads to help increase sales and increase brand awareness.
Step 1: Set up Facebook Business Manager
To start a Facebook advertising campaign , you first need to set up your Business Manager account correctly.
Business Manager is the part of Facebook that houses your Facebook ad accounts, business pages, and other tools you’ll need to run your ads.
To create your Facebook Business Manager account, go to business.facebook.com and click Create Account .
Facebook will ask you to fill in your business name
Facebook business page name, your name and email address.
Next, you’ll need to create or greece whatsapp number data add guide for beginners an existing ad account. This can be done by selecting Business Settings in the Business Manager menu, then clicking More Tools and Ad Account Settings.
You’ll be taken to a new window with the option to add an existing ad account, request access to an ad account, or create a new ad account. If you’ve never advertised on Facebook before, click Create a new ad account and follow the instructions.
You’ve now set up Business Manager and connected it to your Facebook business page and ad accounts.
This is your ads hub, where you can navigate to all your different Pages on Facebook.
Step 2: Install Facebook Pixel
One of the biggest questions for those who are new to Facebook advertising is whether their ads are actually effective or not. To find out, Facebook allows users to install Facebook Pixel to measure the conversion rate on the website from any advertising campaign.
Facebook Pixel is the when an update is not a death sentence tool that connects Facebook ads to your website. The pixel is the tracking code you need to create in your Business Manager account and then add to your website before you start paying for ads. It will show you all the actions that are being taken by visitors to your website through your Facebook ads.
Essentially, the Facebook Pixel not only tells you how your ad campaigns are performing. But also where those audiences and conversions are coming from.
Step 3: Create audiences and target users
Targeting the right users is one of the keys to success with Facebook advertising. Facebook has billions of users worldwide, so finding the people. Most likely to be interested in your brand or product requires using Facebook’s audience targeting features.
Creating an ad audience is the part of Business Manager where you can create lists of people to target with your ads. There are a number of different features available within the audience section. To help you define these lists, but they can be broken down into two broad categories: retargeting and prospecting .
Retargeting
Includes people who have visited crawler data your , or taken any action on your website. Like adding a product to their cart or following you on Facebook, Instagram, and are likely to convert into customers.
If you’ve ever visited a brand’s website and then found yourself targeted. By their ads every time you open Facebook or Instagram, that’s called “ retargeting ,” and it’s . One of the most effective forms of Facebook advertising.
You can create retargeting audiences on Facebook using the Custom Audiences feature, located in the Audiences section of Business Manager. Custom Audiences give you the option to tap into all the data. Provided by the Facebook Pixel and your Facebook pages.