.In the context of Covid-19, companies have experienced real changes in the way they operate and interact with their customers.
More than ever, companies are trying to offer them unique experiences, and to interact much more with them online.
The challenge here is to be able to give them
the proximity they are used to when shopping in physical stores, to show them that they are always close to them and to foster intimacy with customers.
In this context, artificial intelligence (AI) can be seen as an opportunity , offering customers personalized digital experiences through the different alternatives it offers such as chatbots, smart speakers and virtual assistants.
According to studies conducted on early australia telegram data adopters of AI (IDC, 2020), there is an improvement of about 25% in customer experience, better margins and increased competitiveness. In addition, thanks to technologies such as advanced machine learning and natural language processing, AI is increasingly able to offer empathy and detect customer moods and respond accordingly.
In other words, they are capable of two-way communications between humans that help determine a customer’s exact needs and decision factors.
All of the above points lead us to see
the potential that AI has to improve. The customer experience and makes. Us want to dig deeper and find out how businesses are using. AI today to deliver a personalized digital customer experience and improve their user experience (UX).
In this article, we’ll walk you through the best practices and tools your business will need to make the most of AI and improve UX across your multiple digital touchpoints.
What is UX and why is it so important for your business?
UX refers to the user experience through a specific tool, product or platform to meet particular needs (e.g., using a site, web, application or software).
A good UX means that users will stay thomas mathews business lawyer longer on your website, that they will interact easily with your application because it is useful, functional and pleasant. This will allow you to boost conversions and increase customer loyalty. Conversely, nearly 80% of users are likely to leave a website that is not optimized (Entrepreneur Europe, 2018) .
Today, customers expect their interactions with companies to be simple, immediate, and above all, personalized. A well-designed UX design can help meet these expectations and delight customers. And to design a good UX, you need to know your users well, be able to interpret their behavior, and anticipate what they will do.
This is where artificial intelligence How can your business
comes into play. Thanks to deep learning, machine learning , predictive and prescriptive analysis, it is possible to improve the UX.
Using these intelligent systems allows dating data companies to. Collect and process information about users. Of websites or applications and apply. Modifications to them in order to optimize them for future interactions.
This is why, in France How can your business
the use of AI was considered useful. By companies to predict behavior (61%), to segment customers in order to. Personalize marketing messages (50%), to manage. The customer database as well as to model purchasing behavior (46% in both cases).