Gema Molina
Gema Molina
Blogger and Social Media Consultant at Social With It. Passionate about Social Media and Online Reputation.
Wrote 2 posts
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Custom Audiences
Do you know how to create Custom Audiences using your Subscriber Lists while improving the effectiveness of your Ads? Keep reading this post to learn more.
Making the mistake of thinking that the first goal of Facebook Ads is to get more Likes for your Fan Page is very common among companies and beginners.
The problem is not getting those “likes” , but rather being sure that each and every one of them will be users who will buy your product or service . And to do this, one of the most foolproof ways is to create Custom Audiences from your Database.
When less is more
It is true that even today, and despite the fact that more and more companies and small businesses are deciding to invest in social advertising, it is believed that “the more people we reach, the more likely we are to sell” . Wrong! In this case, less is more. Focus on reaching 100 valid fans that you know for sure will respond positively to your message .
Many times, the search for “likes” leads most advertisers without prior knowledge to launch data on advertising campaigns with that goal in mind: increasing the social community left and right , regardless of who these ads are directed to.
The technique that really works on Facebook (and other social networks page view and contrasts with the rest ) is audience segmentation, using distinct audience groups that you can create and then target ads to those specific users .
Because Facebook advertising allows you to create a campaign that will bring you better benefits, infinitely better, using the list of clients that you have been building over the years. Or, better yet, that list of subscribers to your Newsletter that grows day by day . In this article we will teach you how to do it step by step.
How to create Custom Audiences in Facebook Ads
To create Custom Audiences, the first step is to use the Power Editor . You can access it from the Ads Manager located in the left column of your personal page, as long as you have a Facebook advertising account .
Once you have downloaded the Editor, the next step is essential: Every time you enter the Multi Editor , click on the top button that says “Download in the Multi Editor” , so that the tool loads all the new information from the Ads Manager.
Within the Power Editor you will easily find the “Audiences” section by clicking on the “Ad Management” icon in the top left corner. You will then see the “ Create Audience” option highlighted in green in the top right corner of the screen .
If you click on the button, the three types of pre-designed Audiences offered by Facebook will be displayed:
Custom Audience .
Similar Audience.