Email Data Collection (CDP) Strategies How To
Today I would like to talk to you about the main value of any newsletter – the contact database. It’s good if you already have dataset experience in email or SMS mailings to clients and regular subscribers. But what if there is no contact database yet or it is very small? There are a lot of tips on this matter, let’s look at some of them together.
Place a subscription form on your website or social networks:
offer something as a gift if the client signs up
fill the site with such information that your hand will reach out to subscribe
intrigue that the client may miss some promotion or important information
motivate with free useful content
experiment with the location of the subscription form
Free designer subscription form
Registration
If you have a customer profile in your store:
make sure it is as simple and understandable as possible
offer something as a gift so that the client leaves his data
organize a lottery, survey, quiz using customer contacts and notify about the results
Combine contacts from all sources available to you:
CRM systems uniqlo stores on foursquare could win prizes (1C, Oracle, Bitrix, Terasoft, etc.)
business cards and brochures
old mailings
Be creative:
if you shot video materials, indicate your website at the end and that by subscribing you can get much more information
don’t be shy to talk about yours email newsletters. Perhaps there are those around you who might be interested in this
place an offer in your letters “forward to a friend”
What I would like to warn you against is not to buy contact databases. There are three main reasons for this:
Illegality
You could ruin your relationship with your clients.
Communication may not bring the desired result.
Let’s take b2b phone list a closer look at them.
Most likely, your subscribers will put your letters in spam and they will be absolutely right. It’s unpleasant for you to receive unnecessary letters, others are unlikely to like it either.
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