YouTube has become a highly influential channel for content and culture around the world. In Mexico, there are approximately 16.99 million unique visitors per month . If you’re thinking about creating an audiovisual strategy for your brand or business, you’ll know that YouTube is the best channel.
Why do I need to produce videos?
YouTube users have one thing in common: they’re constantly looking for solutions to a problem . Through videos, these solutions are usually presented in a quick, practical, and easy-to-understand way. Therefore, the role of companies that produce YouTube videos should be precisely to meet this demand: to help their customers understand the services or products they purchase .
Before you begin producing a video, you need to know who your audience is —that is, who the material you’ll be creating is intended for. With this information alone, you’ll be able to define the type of content you can use , the brother cell phone list topics you’ll cover, how often you’ll post, and everything else involved in content creation. In addition, you’ll know how to position and optimize your channel to attract an ever-growing audience and an increasingly relevant audience.
So, how do I stand out on YouTube with so many videos and content on social media? What do I need to differentiate myself and have effective content?
Last year, one of the largest digital marketing and content events in Latin America was held in Brazil: RD Summit. At this event, Camilo Coutinho, a digital strategist specializing in video for YouTube, spoke about CEQC, an acronym that, translated into Spanish, stands for: Content, Strategy, Quality, and Consistency . According to Coutinho, these four points are essential to standing out among the many active videos on YouTube.
In this post, you’ll understand what capture leads using smart tools each word means, and what you can do to produce a successful video and capture your audience’s attention:
The main part of the video How to produce a
It’s necessary to plan the content you’ll convert into a video. To capture the audience’s attention, it’s important that this content be of high quality. Those involved in video production and creation must be familiar with the topic you want to cover . If they aren’t, it’s necessary to research and ask the audience what type of content they want to consume. Ask your team for help, brainstorm, and talk to experts.
All of this will make a huge difference in the final content, as it has been thought out and planned down to the last detail; and it’s from these initial ideas and definitions that we can begin producing the video.
After planning, you can start with the script and then move on to recording . The script will be your guide; with it, you’ll be able to create the structure and order of all the content that will be shown in the video. Without it, you’re likely to forget some important information.
Keeping video production linked to the site and blog content is an excellent strategy for making the most of all the material produced. A good way to do this is to have a video accompanying a blog post. You can include the video in the post or do the opposite. Repurpose existing content into new formats .
2- E for Strategy: Define your positioning
How many videos per week? How to promote the video? Where can I promote it besides YouTube?
These are the first questions you should ask yourself before you start producing YouTube videos. You need to consider the frequency of your content and the method of distribution to accommodate your production schedule.
Another important point to keep in mind is organic results: always include a good title, a description consistent with the content, and powder data relevant tags. Finally, you should consider SEO practices to help Google understand where your video fits and which searches it should appear in.
3- C of Quality: Theme, Identification, Value and Being Amazing!
The strategy is defined, the content has been studied, and the script is ready. What’s the next step? The success of a YouTube channel depends on more than just these factors. Quality is essential for engaging with your audience . And when we talk about quality, we’re not just talking about the technical side and the equipment; we’re also talking about content.
Content needs to be relevant, it needs to address your audience’s questions, and it needs to be coherent. That’s why it’s so important to know who the video is intended for.
But what everyone wants to know is how to turn it into easily shareable content? How to produce a successful video? You can follow these four tips:
Themes : Try to understand which topics are trending on social media, which issues are in fashion. Then, consider whether it makes sense for your business to “follow the trend.” If not, evaluate whether it’s worth investing time and money in something that attracts less attention.
Identification : With audience segmentation in place, you now know what your audience’s tastes are. You also know that the needs of audience “A” are not the same as those of audience “B.” Creating a connection between the different profiles is essential. Try a strategy to reach out to them, using topics that appeal to all audiences.
4- C of Consistency: Increase relevance
It’s necessary to maintain the frequency of posts and the channel’s identity. This increases the channel’s credibility as it demonstrates concern and responsibility for the material produced. It instills trust in the audience.
The more frequent your posts, the greater your audience engagement ; this way, your audience will stay engaged and tend to seek out new content consistently within the same week or on the same day.
Maintaining identity means creating videos with similar structures or playlists with similar themes. This adds value and increases the channel’s relevance.