Email Marketing is one of the most campaigns to increase effective ways for e-commerce businesses to drive sales. It is a timely and personalized marketing channel that can be tailored to each customer.
To make your Email Marketing campaign effective, you need to optimize your email to increase the open rate .
Although there are many different types
of Email Marketing, most have a common structure that includes the following elements: subject line and preview title, content, images, calls to action, etc.
Focusing solely on the content of a marketing email is a common mistake many people make. The content of a marketing email is important, but before any of your subscribers see it, you have to convince them to open your email right from the subject line.
To increase the rate of email subscribers opening, you need to optimize the following factors:
- Headline and preview title text
- How to segment your subscriber list to send relevant emails to the right people
Headline and preview title text
Your email subject line is the sweden telegram data single most important factor in determining whether or not your subscribers will open your email. If your subject line doesn’t compel people to take action, no matter how great your email content is, it will be buried in your subscribers’ inboxes.
That’s why subject lines need to be given extra thought. Here are some tips for crafting a good email subject line:
Email subject line should be clear and attractive
The subject line of your email should tell your subscribers what they will find in the email. Remember not to mislead your customers with shocking or inconsistent subject lines.
Email Subject Lines Need to Be Short: Mobile email services are starting to truncate subject lines to around 55-70 characters, so make sure your message doesn’t get cut off by keeping your subject line within the maximum character count.
Email subject line must be honest
You want more people personalization and targeting to open your emails, but open rates are only useful when they lead subscribers to take action, not mislead them into unsubscribing.
Studies have shown that subject lines written in the form of questions tend to attract more subscribers.
When you don’t know which email template is more effective, test it. By running A/B tests on different subject lines, you can learn which emails really work with your customers.
Best time to send email
Email timing is just as important japan data as email content. Find the right time to send your email campaigns by .
For online businesses, the best time to send marketing emails is during peak customer buying times. Learn your customers’ habits and schedules to find the best time to send emails.