Do you want to hear the low answer? Excellent. Well let me let . You think about this low answer. So your podcast is called guy kawasaki the great . And that’s what you’re ultimately doing and the first real results are on page two . Which means an actual business that’s neither an ad nor an aggregation like ‘ or . Device. So pay to play is definitely here. Making paid search a truly important part .
No Optional My First Piece
Of your overall marketing plan is no longer optional. My first piece of advice in . This regard is to make sure you engage in the paid search process and do . It in a smart way. So I figured my chances of actually being a guest . Were slim. Guy kawasaki well I have a test if someone asks to be on . The pod greece email list cast they’re not good enough. John jentsch yes.
Lower Answer So the
Fair test. So let’s get to . The lower an it is important to choose practical swer. So the low level answer is I was a guest on a . Lot of podcasts when I launched. Okay so I started having a conversation with someone . On the podcast and I saidSo how often do you do this one person . Said once a year and another person said once a year. Research what paid search .
Do Yourself but You Need
Actually means. You don’t have to do it yourself but you ne brazil data ed the basics to . Know you won’t be scammed. I see a lot of small business owners who work . With pay-per-click companies and they basically set up templated campaigns and then forget about them . And don’t communicate and just sayOh you got clicks this week. so what does . That mean? It means I spent money. That’s all you can tell me.
Said He Said Well There’s One
I said .Well what’s your modelWell it’s advertising and sponsorship. I saidOkay so where do . The ads go he saidWell there’s one or two ads on the front and . One or two ads in the middle and one or two ads at the end . Ads. I saidWell how many people listen to this stuffA quarter of a . Million.How much do you make per ad?Well the front grant the middle grant .
Clicks Not How Many Customers
It’s not how much you get. Clicks but not how many customers you gain. My . Next nugget of wisdom is to use paid search to capture the people with the . Highest purchase intent. In many business categories there are more paid searchers than just going . Out and doing a long tail search and finding your blog post. People turn two . Into one. I’m not saying give up on everything else.
On Website or Content So I Sat There and Did the Math So Let’s Say They Have an Average Income Per Person of About Dollars and I Said ‘so Multiply That by That Multiply That and That’s $10000 That’s Ten Times More Than Any Advance I’ve Ever Received for a Book Why Did I Write the Book at the
In fact never give up . On your website or content.So I sat there and did the math. So let’s . Say they have an average income per person of about, dollars and I said, ‘so . Multiply that by that. Multiply that and that’s $10,000. That’s ten times more than any . Advance I’ve ever received for a book. Why did I write the book? At the .
To Anymore I Just Love
Same time, I just didn’t want to travel anymore. I just love surfing so I . SaidWell maybe I can make my podcast successful but you want to supplement it . With paid search to get those high intent things. Maybe there are some categories where . You can’t rank the content. Maybe there are some really competitive search terms like emergency . Services and if someone finds your ad they’re going to buy it because they’re trying .
Services Are Only Going to
To fix something. I believe local services ads are only going to get bigger as . A category. Basically podcasts and surfing. I don’t know if I can make four and . A half million dollars a year but if I do… well I don’t even need . To be close to that number to be happy. So maybe this is my path . To a better life in retirement and more surfing the road.
I It for the Money
So that’s the low . Answer. I do it for the money. I want to remind you that eventually you . Will find accountants, lawyers, etc. In these services. You make more money on these ads . Than anywhere else so the ads will take up more space on the results page. . One final point about paid search is that if you set up your campaign correctly . And check your reports regularly you will find that you are not really interested.
On Search Terms That Someone
Keyword . Bidding. You are bidding on the search terms that someone puts into the search term . To get your name to pop up. Helps you build meaningful customer relationships by listening . And understanding their cues. This allows you to easily turn this information into valuable marketing . Messages. Powerful segmented email autoresponders are always available. Great report. You’ll learn some secrets to . Building client relationships.
Called This is a Documentary
They have a very interesting series called ‘. This is a documentary . Series that’s fun. Once you start thinking in these terms and using analytics to track . Your results then you can build a complete roadmap for your marketing plan. When you . Understand the strategies that work and how people move throughout the customer journey from start . To finish you can further tailor your content to encourage others to take the same .
Insights the Year Quick Course
Conversion path. Here are my five insights into the year. Quick course. Just head to . Beyond black friday. John jentsch so we record this show in month and year depending . On when people are listening to this show and you’ve launched this show and your . First guest or at least the first one that I could see on the show . Was jane goodall. Many people know her for her years of work studying great apes .
Your With Her and That
In africa. What’s the basis of your relationship with her and that interview gai kawasaki . Well I hope you can go out and take action on implementing some strategies around . These insights because I do believe they can have a huge impact on your marketing. . To help you with your marketing efforts I want to announce that while I don’t . Have a release date yet you should keep an eye out for a heavily revised .
Tape Additionally We Are Creating
Version of the original book duct tape marketing. Additionally we are creating a certified marketing . Manager program that will launch at the end of the first quarter of the year. . So out of the blue about a little over a year ago I was asked . By the head of palo alto if I would like to interview jane goodall on . . It was like,Uh-huh. Of course I want to interview jane goodall on.
A of Money Because I
so . It actually cost me a lot of money because I turned down a speaking engagement. . I could have gotten paid speaking engagements at the same time. I said No I . Can always get another paid speaking engagement but how often do you get to interview . Jane goodall so I interviewed jane goodall on if people want to watch it you . Can watch it on and I actually became friends with her .
Owners Provide Personal Development and
This program will . Allow business owners to provide personal development and training to their teams. You will have . Your own personal coach or consultant who will not only complete the program but apply . It to your business. So keep an eye out for all this and more throughout . The year. Take care and wish you a good rest of the year. See you . In the new year! Like this show please click and leave us a review on! .
Marketing is Brought to You
This episode of the duct tape marketing podcast is brought to you by . Sometimes . You just hit it off with someone. Right so we’ve been communicating and things like . That and I communicated with her staff. Fitzpatrick and I always help jane goodall when . She wants to raise money or post something on social media. Guy kawasaki and then . I decided to do this podcast and I saidWell I need a standout person .
Our Tool for Everything From
As the first guest who is our go-to tool for everything from tracking position and . Rankings to doing reviews to getting organic traffic generated new ideas. They have all the . Important tools you need for paid traffic social media pr and seo. Visit to check . It out. Free artificial intelligence tips for building a marketing strategy. Artificial intelligence tips for . Marketing strategies. Subscribe to our weekly newsletter.
Marketing With the Ranks
Join for more. Level up your marketing game . With the ranks of strategic marketers join now to get free tips name * first . Name last name * email previous next tag you may also like how to master . The science of learning from tetris to teaching read more how to master the science . Of learning from tetris to teaching how to win over consumer boredom the key to . Eliminating clutter read more how to win over consumer boredom the key to eliminating clutter .
Strategies Understanding Consumer Search Behavior
How to navigate the new era strategies for understanding consumer search behavior read more how . To navigate the new age strategies for understanding consumer search behavior duct tape marketing logo . Duct tape marketing is founded on the simple belief that marketing is the most important . System for small businesses. Who can and you’re not availableWell who could be better . Than jane goodall so she’s going to san francisco and I recorded her and yeah .
It’s to Be Guy Kawasaki
I mean life is good. Sometimes it’s nice to be guy kawasaki. John jan odd . Yes. Well I know you guys are on good terms because I’ve seen pictures of . Her dressing you up. She’s looking for cooties in my head I think it’s reminiscent . Of her work in the jungle isn’t it. Guy kawasaki is working with us as . A certification body licensing our systems hire part guide part local marketing professional services development .
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Marketing Services Resources Results About
Accessibility statement hire section duct tape marketing logo services resources results about us contact schedule . Strategy session year small business marketing insights home blog year small business marketing insights marketing . Podcast about year small business marketing insights I want to end this with a solo . Show looking ahead to the next one; let’s talk about 2020 small business marketing insights. . Yes. So who else is on the show? Who else are you planning on talking .
Guy Yeah So Jane Goodall
To in the next few weeks? Guy kawasaki. Yeah. So jane goodall is out and . Phil zimbardo is out. Phil zimbardo is a professor of psychology at stanford university who . Conducted the stanford prison experiment in which children simulated being guards and prisoners. Next week . It’s stephen wolfram. He is the founder of google and search engines. While there are . Some big trends in marketing such as artificial intelligence that are getting a lot of .