Email Marketing allows you to build a long-term relationship with your subscribers , based on ongoing communication and aimed at reaching out with messages and offers that are of interest to the recipients. If you perfectly target your campaigns using the power of segmentation , developing bonds of trust with your customers will be a piece of cake.
Our experience in the financial sector allows us to affirm that building a human bond through . A personalized and constant communication can bring excellent results. Did you know that a greeting we sent on the exact date of our clients’ birthdays had an Open Rate of 60% ?
Email Marketing is characterized
A by its measurability, that is, its incredible ability to measure phone number library the results of . A Campaigns and optimize them based on the analysis of the Reports .
Evaluating your mailings will allow you to know how well you are doing your job : Are your Subjects generating openings ? What type of content interests your Subscribers the most? How many contacts have been removed from your Lists? All the data you analyze will allow you to know them more and more mailing after mailing and thus, refine your aim!
Customize your shipments
There is nothing worse than receiving an email that is not related to your interests and needs . In fact, data on personalized mailings have a higher Opening and Click Rate than mass mailings.
The first step to achieve the highest degree of customization in your Campaigns is to segment your Lists . Create Segments from them, according to the criteria that seem convenient to you. Some of them can be: birthday, sex, age, geographic location, if they have a certain credit card, etc.
What’s better than receiving an offer with your credit card to . A buy from a b generation how to get valuable leads cutting usiness near your home or a mortgage loan to buy a home when you’re old enough to start a family? The more knowledge you have about your potential client’s profile, the better your results will be .