The content published on our websites and blogs will need to be more dynamic and interactive . At the same time, our ability to simplify and convey our messages in a more concrete and visual way without losing quality will become increasingly important .
Keep in mind that screens tend to be getting smaller and consumers’ attention spans are getting shorter . Within this context, one of the tools that will be increasingly important is video marketing .
Video production is not limited to merely publishing video content on channels such as YouTube or Vimeo , but involves incorporating audiovisual content into pieces such as blog posts . The main goal is to add interactivity , enhancing the involvement and virality of our content.
SEO: Semantic and Voice Search
In line with the expansion of mobile devices, the latest updates and gen advertising database eral modifications implemented by Google in its algorithm show that the web giant has heard the call of Mobile Marketing .
The incredible improvement in voice search technologies and the implementation of so-called semantic search are clear examples of this. Likewise, the use of keywords as a search pattern and web positioning will continue to lose ground.
Social Networks: Multiple, Segmented and More Visual
Social Media Marketing via Twitter, Facebook and LinkedIn is no longer enough. Niche and more visual social networks such as Pinterest, Vine or Instagram will continue to expand , partly due to the development of their mobile applications.
But that’s not the only benefit of Big Data
Want to know more? Don’t miss our next post! There will be more information on this topic and how you can take crawler data advantage of it for your Email Marketing campaign.
More Intuitive Email Marketing
Following in the footsteps of the mobile paradigm, Email Marketing will seo ranking factors small businesses need to consider continue to evolve to adapt to the technological characteristics of mobile devices and the needs of our contacts . We are mainly talking about 2 trends that will expand significantly during 2014: