Many people who have been in business for years are unaware of the fact that there is no direct line between generating traffic and sales on the web. The process is much slower and anything but linear. You have to understand how branding and marketing concepts work to reach that conclusion.
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It took me years to understand that you have to work hard before thinking about selling. The vast majority of people do not have the patience to invest what is needed to generate the desired results.Activating a contact means adding the necessary points to become a purchase option in the eyes of a consumer in the final selection.
It means going from
Potential to real customer and generating sales. Behind this there is a long process of actions such as generating content on the blog, organizing events, meetings, newsletters , etc.
Qualifying a contact means ranking your existing leads from most to least likely to sell. This may require direct marketing by phone or mail to gather more information about the potential customer. It also means updated 2024 mobile phone number data discarding many contacts who will never make a purchase.
Steps to follow to activate a contact and convert it into a client
Activating a
Contact or lead is not the easiest task in boot season has begun! the world of marketing. It can be relatively easy to get registrations from people you have captured through marketing actions such as raffles, but it is a different world if you want to convert them into clients. As with many other things, there is no exact formula, but it consumer data could look more or less like the following:
This is the most important skill
If you don’t know where to start, start now because it’s the only way forward. You can use landing pages and tools , but it can also be as simple as including a form on your WordPress blog with one of these email marketing tools. To do this, it’s essential to think of an attractive hook .
Free training (phase 1) : both in phase 0 of lead generation and in the following phase, an educational element can be essential to get you closer to your goal. There are clients who don’t even know that they need you yet or who are not at the point of knowledge necessary to hire you. If you sell process management software , it is essential to be aware of the impact on productivity that working in this more organized way has.
Building relationships
online and offline (phase 2) : This is where many fail because they think that after phase 1 the work is already done. Now it is time to be patient and not “attack” too early. What is important is to establish relationships both online and offline to gain trust. This can happen through comments on the blog, interactions on social networks or meetings at events. Everything adds up and can help achieve a level of activation necessary to help close a sale. I have written hundreds of posts on this subject. This paragraph is obviously short because it would fill several books with the nuances behind “establishing relationships” (in business) obviously.