Having brought a potential client to the site, it is important to convince him to make a purchase. To do this, you need, firstly, to ensure that the resource is easy to use for him – that same notorious usability that is talked about so much, but often neglected.
Secondly, it is important to place “traps” on the site that will encourage a person to make a conversion – buy, ask, subscribe.
To establish a communication process between you and a potential client through the website, ensure the following:
Adherence to the AIDA principle on the landing page (Read more here)
- Clarity of purpose of each page of the site at first glance
- Ease of navigation and absence of distracting factors from conversion
- Having leverage to persuade germany telegram data and influence the client’s decision (the list is here)
- Lead Capture Traps on Every Page
- Each screen contains CTA elements to increase conversion (usability checklist)Here)
- Working on mistakes – a guidehere!
Part 4. Creating quality content
Writing texts for a website, blogging, social media – all of this is also part of the marketer’s job. Of course, you can hire a copywriter, but you should be able to generate content yourself. To do this:
- Check out the copywriting maxims (they are here)
- Make it a rule to be skeptical about what you write and edit your texts 5 times (assistant)
- Come up with somethingnew headings, find ideas for cool content inbooks,movies,TV series.
- Write, write and write again – only practice will teach you to write well
Part 5. Training and development of skills
Be prepared for constant learning. Of course, applying all the knowledge you gain in practice, otherwise it will simply evaporate from your memory without any need. You can learn not only alone, but in the company of like-minded people ininternet marketing schools. Constantly striving for new things and developing skills is necessary in any type of activity, but here it is especially valued.
We offer a list of current offline courses for the coming month, which you can sign up for right now:
- May 15, Kharkov — the course “Internet Marketing for Online Stores” starts fromI-Marketing School. If you are not in Kharkov, no fans data problem! This time you can also study remotely, more details here (with the promo code “artjoker” you will get a 5% discount)
- May 16, Kiev — intensive course on online business development from Artjoker (registration and details here)
- May 18, Kharkov — start of the course “Corporate PR”PRyanik schools(with promo code “Artjoker” discount 200 UAH .)
- May 23, Kharkov — conference “Management, Marketing, Sales”, within the framework of which we supervise the flow of Internet marketing (registration here)
- May 29, Kyiv — a unique conference on Email Marketing (program and registration on the website)
- June 2 — launch of the course “Blogs: from creation to monetization”PRyanik schools
- Constantly – courses from free to paid from the Academy of Internet Marketing WebPromoExperts (more information on the website)
In one of her TED talks, Amy Cuddy gives explain the value provided in the title this wise advice: “Fake it till you become it!” (Act like you’ve achieved it.) Read like a marketer, think like a marketer, talk like a marketer!
And if you want to be at the helm of the complex machine of Internet marketing, well, get going.